Audience Reach
Media Stories
160+ nationally
ASR
$3.6 m+
For more than seven years, Adoni Media has proudly partnered with Heart of Australia, helping share its mission to make specialist healthcare accessible to rural, remote and First Nations communities across the country.
“The Adoni team has been fantastic. You’ve been on the journey with us for many years and helped us to share our story which is important, not just in getting the trucks out there, but also the message of what we’re trying to do to make healthcare more accessible.” – Dr Rolf Gomes, Founder, Heart of Australia
THE BRIEF
Adoni Media was engaged to elevate Heart of Australia’s unique model of delivering specialist medical services via mobile clinics, generating national media coverage and raising awareness of the critical need for government and corporate support.
Since 2018, our PR campaigns have supported a long-term strategy to educate the public about the regional and remote medical programs Heart of Australia provides, while positioning the organisation as a trusted voice in the healthcare and policy space.
In 2025, Adoni Media led the national launch of Heart of Australia’s expansion, including the rollout of HEART 7, the first of five new mobile clinics, delivering the National Lung Cancer Screening Program to communities across Western Australia.
The $45 million Federal Government-backed expansion will see five new trucks deployed over two years, with the capacity to expand specialist services including cardiology, respiratory care, occupational health programs, clinical trials and medical training as support for the service continues to grow.
THE RESULTS
As Heart of Australia’s long-term PR partner, Adoni Media has generated sustained national coverage across television, radio, print, online and industry publications.
Our strategy delivers impact at every milestone – from new truck launches and route announcements to major government funding commitments.
The 2025 National Expansion launch secured coverage across Network 10 nationally, WIN News statewide, Seven News regionally, ABC Radio, The West Australian, The Sunday Times and more.
Since 2018, our work has generated more than 160 national media stories, reached more than 3.6 million Australians and delivered an advertising value exceeding $270,000.
Video News Releases (VNRs) are also a key part of our PR strategy. We film broadcast-quality vision inside the mobile clinics and deliver it directly to newsrooms, giving journalists immediate access to compelling footage and making it easier for television outlets – particularly in regional areas – to tell the Heart of Australia’s story.