The Public Relations Industry

    If you’re wondering if the public relations industry can benefit your industry, the answer is yes.

    In the age of the internet and a 24-hour news cycle, it can be hard to get your brand name out there and protect yourself against any crises that may occur.

    Public relations can help prevent communications disasters as well as opening your organisation up to a whole range of new opportunities with the media and the public.

    The Public Relations Industry

    There are many industries that can benefit from public relations such as:

    • Hotel industry
    • Music industry
    • Beauty industry
    • Fashion industry
    • Tourism industry
    • Mining industry
    • Retail industry
    • Sport industry
    • Airline industry
    • Pharmaceutical industry
    • Insurance industry
    • Oil, petroleum and gas industry
    • Non-for-profit industry

    Public Relations in industry: A case study

    To gain a better understanding, let’s delve into a few case studies where public relations was necessary to build the public profile of brands and businesses.

    Public Relations in fashion industry:

    With the use of public relations, companies in the fashion industry can persuade the media to promote their products and connect with their consumers.

    Adoni Media gained coverage for Brisbane boho label Losari, including having the designer’s products photographed in a shoot for Elle Magazine.

    Through placement in a premier fashion magazine, the label was given status, making it further desirable for those looking to purchase homewares.

    Public Relations in not-for-profit industry:

    At Adoni Media, we create ongoing coverage for online fundraising platform Everydayhero.

    Everydayhero connects users to more than 5,600 charities across Australia and New Zealand, allowing visitors to donate to their favourite cause or fundraise on behalf of a charity.

    In less than three months, Adoni Media was able to gain an audience reach of almost 620,000 through coverage across television, print, radio and digital news sites, with most stories reaching an audience of about 30,000 people.

    The organisation’s brand still continues to grow with the help of public relations.

    Why is Public Relations useful for industries?

    Public relations can help organisations or individuals reach audiences or consumers, and build strong relationships with them and the media.

    Public relations officers construct positive messages and images about their clients and mitigate any negative coverage.

    Public relations is not advertising, rather it tells stories and is able to create narratives to promote.

    During a public relations campaign, PR specialists will use many tools. These include:

    • Writing and pitching media releases
    • Writing speeches
    • Creating special events for networking and reaching out to the public
    • Writing content for the company’s website
    • Utilising strategies for crisis management
    • Monitoring and managing the company’s social media pages.