Business Continuity Plan: How crisis management helps
Business Continuity Planning is your organisation’s strategic framework for maintaining essential functions during and after a disruption – and what better definition of disruption is there than a crisis?
More than just a recovery plan, a Business Continuity Plan (BCP) is a comprehensive approach that identifies critical operations and establishes alternative procedures to ensure your organisation can continue operating even under challenging and difficult circumstances. The BCP provides the operational backbone to keep your critical business operations from coming to a halt.
Crisis management addresses the broader implications of a disruption, including protecting your reputation and managing communication with key stakeholders which can include staff, customers, government, investors, and the wider community.
A BCP helps organisations navigate how to keep business operational while crisis management is about getting an organisation back on its feet. They’re complementary and create resilience for your organisation should something go wrong.
Ensuring rapid recovery
Effective crisis management helps your organisation quickly assess and respond to any damage a disruption may cause. A quick response is essential for maintaining the day-to-day operations your BCP is designed to protect.
A crisis management element to your BCP helps ensure there’s minimal interruption caused by uncertainty – the crisis response team knows what to do and how to do it.
Protects reputation and trust
Your BCP isn’t just about internal operations – it’s about maintaining stakeholder confidence in your business.
Crisis management provides the communication framework that preserves the trust you’ve built, preventing reputational damage.
Media training a spokesperson or a team of spokespeople is crucial in this process as you need people to respond quickly and to be a trusted voice of authority during turbulent times. They must deliver calm, consistent, and accurate messaging that aligns with your values and demonstrates how you are responding to the situation.
When stakeholders and the general community hear clear information from a prepared spokesperson, it significantly reduces anxiety and uncertainty and helps to preserve confidence and trust in your ability to continue operating.
Reduces risk
The proactive approach of crisis management helps executives anticipate and prepare for potential disruptions before they occur or before they escalate.
This helps with business continuity planning as it means risks and responsibilities can be considered in a calm environment, in a timely manner, and with cool heads before the panic of a crisis sets in. This can also help to ensure businesses remain compliant.
A BCP is not a one-size fits all approach – each organisation must tailor its plan to its own unique needs and responsibilities.
Adoni Media specialises in providing comprehensive crisis management planning and urgent crisis communication response. From policy and procedure documents, through to crisis simulations and activations, Adoni Media’s experts can help ensure your company and its reputation are protected.
If you would like to discuss crisis management or Media Training opportunities, get in touch with the Adoni Media team through the ‘Contact Us’ button below. As former and current journalists, media commentators, news bosses, and producers, we understand how to prepare and protect your organisation before, during and following, a disruption or crisis.
Let the Adoni Advantage be your advantage.
