The noise and clutter of modern communications, where there's an outlet for every message, makes it increasingly difficult to achieve public policy goals.
To effectively shape public affairs, your business needs a comprehensive government relations strategy. Adoni Media has developed and executed several high-profile, national campaigns that have been highly successful in influencing public policy, and leveraging effective government relations.
Leisa Goddard was instrumental in rolling out the campaign to Protect Home Visits across Australia. The highly successful campaign involved a targeted combination of public support (online petitions, social media), media awareness (traditional and digital coverage) and stakeholder liaison.
Adoni Media also created and manages the nationally, award-winning Your Health Your Choice campaign – Australia’s largest campaign to protect consumer choice in complementary medicine and healthcare. Your Health Your Choice is a multifaceted campaign lobbying the government, to call for a Senate Inquiry and protest change to health insurance rebate cuts.
In the first two weeks, the Your Health Your Choice petition attracted signatures from more than 5 000 Australians concerned about their access to complementary medicine and natural therapies. Within four months more than 70,000 people had joined. The dedicated Facebook page has more than 20 000 followers who actively engage with the campaign and posts that go viral, reaching more than half a million people.
Your Health Your Choice was included on the Federal Government’s “issues” list within weeks of launching and has made national news headlines with media coverage across television, radio and print. It was awarded the prestigious Complementary Medicines Australia “Judges Choice Award” in 2017 for creating a united voice for natural therapies and has received praise from the international complementary healthcare sector.