What We Do

Media Training

Adoni Media has a proven media training program that delivers measurable, immediate results.

“We needed practical, focused media training and that’s exactly what we got. The real life and current industry experience of Adoni makes all the difference.” – Rhianne Bell, Senex Energy

Our experience has seen us help an extensive list of CEOs, executives, academics, not-for-profit, community and business leaders prepare for and manage media interviews across television, radio and print.

Adoni Media’s Founder, Leisa Goddard, gives your team the advantage of being trained by a journalist who has decades of experience in asking tough questions on programs including Seven’s Today Tonight and Nine’s, A Current Affair. It means your team learns the vital interview skills needed to be a confident and effective spokesperson while getting an invaluable insight into how the media works.

“There are no power points nor long lectures, just practical training. We use real television cameras, lights, and sound equipment so you get real, interview experience.” – Leisa Goddard

Each media training session is individually tailored to the person and their business with practical role play and interview training scenarios that address real areas of concern for your industry. The customised media coaching helps participants identify, develop and deliver key messages that are relevant to their day-to-day business and learn how to manage difficult questions.

media training

Why it’s important

With the explosion of social media and the insatiable 24-hour news cycle, a story can be global in seconds.

How are you placed to deal with a phone call from a journalist? What do you do if you’re ambushed by a television crew?

Our media and interview training gives you the answers and the skills to control the situation and, ultimately, the power to control your message.

Media training sessions are half or full day with one-on-one and small group coaching where you learn:

It’s all about preparation and that is why media training is so important.

“What are you going to ask?” is the most common question from people before they are about to be interviewed. The reality is, in most cases, the journalist will never tell you.

Our goal is to keep you on your toes to ensure that you are entirely prepared for all manner of media interviews.

Risk Management

Risk mitigation is critical to success in business and knowing how to deal with the media is essential to your crisis communication plan.

In today’s 24 hours news cycle with live social media feeds and every word able to be instantly broadcast, it’s more important than ever to have media coaching.

Our Adoni Media team has developed a unique “stopwatch grab” technique to teach you how to effectively deliver a media-friendly grab or quote that can help you master the art of media interviews.

Many prudent boards consider media training for senior executives as an essential risk mitigation strategy.

Too often media attention comes at the least opportune time, and regrettably, it is often because of unwelcome news. Stories such as job cuts, a scandal involving the CEO or company, a merger failure, or a campaign that has caused controversy are all issues that will have the media knocking at your door.

Worse still, is when there is an accident or disaster. In these instances, an immediate and thorough response is needed, and it’s imperative to your reputation and the reputation of your company that you are able to perform successfully for the media. Regrettably, for many, it’s only once the media is circling like sharks that their media education begins.

At Adoni Media, our team is regularly called on to assist with crisis management. It’s at that point our clients wish they had acted earlier.

Organise for Leisa to give you a call.