Good quality content for your website and social media must include useful and interesting information that will make people want to find out more. It's one of the best tools for improving search engine optimisation (SEO) and increasing traffic to your site.
When it comes to written content, quality not quantity is what you should be aiming for.
Adoni Media has a team of journalists and professional writers
Adoni Media’s clients have the distinct advantage of having one of Australia’s most experienced journalists working with a team of reporters and writers to produce high-quality stories and articles to help with their online marketing.
Leisa Goddard uses her decades of experience in writing breaking news, feature articles and industry reports to identify relevant research and “angles” that will be of interest to your particular audience.
Blogs are optimised for SEO
Google is awake to “keyword stuffing” tactics where amateurs try to game the ranking system and publish often nonsensical articles to try to give their SEO a kick along.
A good content marketing strategy requires time spent researching what topics interest your audience, what information you can provide that adds value to them, and how you will present it.
Increasingly, as well as well-written articles, companies and business owners who want to stand out from competitors are using video content which latest research shows can increase engagement with one-third of all online activity now spent watching video.