What makes a good commentator

1 June, 2018     Posted in: Publicity

What’s the role of a commentator?

 

The role of a commentator is to provide additional information, inside knowledge and not surprisingly, commentary, about events currently occurring. They’re not limited to politics but can discuss all manner of things – celebrities, popular culture, sports, finance, real estate, the list goes on.

Commentating can show off your skills and knowledge of an industry, as well as your personality – but you must be able to connect with an audience and maintain their attention.

The job of a commentator requires being able to use data and previous experiences to draw new conclusions and being brave enough to predict possible impacts or changes that may occur to your industry.

Commentators must also be able to provide analysis on intricate and complex matters and when appropriate, offer advice.

By becoming a “go-to” person for the media, you can establish yourself as a commentator and for your own brand and your company’s, that exposure is invaluable.

How to be a good commentator:

Commentating is often live, so you need to remain calm and collected and think on the spot. This will make you seem more professional and knowledgeable to the audience. Try not to d  attention from key moments that are happening around you, even though you think your opinions or observations are valid. Natural talking points will arise, so wait for them, instead of forcing it.

Add to the commentary with personal experiences, however you don’t want to appear arrogant or smug. You can add your first-hand experience to add more to your observation. Don’t        badmouth or downplay important moments.

You must always make your audience believe in what you’re saying. Develop a catchphrase or transition style to add to your appeal and make your commentating more memorable. This is   where you can showcase your personality and make sure your voice shines through.

Have you ever been approached to be a commentator?