To grow brand awareness and increase market share for Kynd by promoting the announcement of Turia Pitt, best-selling author, mindset coach and athlete, as Brand Ambassador.
Kynd was a new supplement brand wanting to connect with consumers by sharing their story, values, and commitment to spreading kindness. For every product sold a Kynd Immunity product is donated to a person in need. The goal was to combine media with an influencer campaign to motivate people to choose Kynd to support their health and simultaneously show kindness.
National media coverage across television programs such as Studio 10, magazine features, newspaper articles, and radio talkback interviews, including 2GB, introduced Kynd and created opportunities for Turia to promote the brand.
To support the digital campaign and create a media opportunity, a Morning with Turia breakfast event was hosted by Adoni Media Managing Director Leisa Goddard with key editors, journalists and influencers invited. The exclusive event, held in Sydney, generated high-value media coverage and high-engagement social media posts.