In the age of the internet and a 24-hour news cycle, it can be hard to get your brand name out there and protect yourself against any crises that may occur.
Public relations can help prevent communications disasters as well as opening your organisation up to a whole range of new opportunities with the media and the public.
There are many industries that can benefit from public relations such as:
To gain a better understanding, let’s delve into a few case studies where public relations was necessary to build the public profile of brands and businesses.
With the use of public relations, companies in the fashion industry can persuade the media to promote their products and connect with their consumers.
Adoni Media gained coverage for Brisbane boho label Losari, including having the designer’s products photographed in a shoot for Elle Magazine.
Through placement in a premier fashion magazine, the label was given status, making it further desirable for those looking to purchase homewares.
At Adoni Media, we create ongoing coverage for online fundraising platform Everydayhero.
Everydayhero connects users to more than 5,600 charities across Australia and New Zealand, allowing visitors to donate to their favourite cause or fundraise on behalf of a charity.
In less than three months, Adoni Media was able to gain an audience reach of almost 620,000 through coverage across television, print, radio and digital news sites, with most stories reaching an audience of about 30,000 people.
The organisation’s brand still continues to grow with the help of public relations.
Public relations can help organisations or individuals reach audiences or consumers, and build strong relationships with them and the media.
Public relations officers construct positive messages and images about their clients and mitigate any negative coverage.
Public relations is not advertising, rather it tells stories and is able to create narratives to promote.
During a public relations campaign, PR specialists will use many tools. These include: