Strategy | Adoni Media

Adoni Media Launches Government Relations Campaign

Another national government relations campaign launched by Adoni Media has gone live ahead of the 2022 Federal election. The campaign, ‘The Great Australian Rip Off’ unites consumers to lobby politicians, candidates, and all political parties to commit to implementing recommendations from the Australian Competition and Consumer Commission (ACCC) that can help cut the high cost […]

The difference between internal and external communications

The key to HR and PR success is keeping staff, customers, clients, contractors and the community up to date with what is happening in your business and to achieve that you need both internal and external communications strategies. Who updates your employees on staff changes or important announcements? What is your process for communicating with […]

LinkedIn tips: how to pitch to journalists

A good relationship with a journalist means it’s easier to pitch stories, communicate and offer your clients up as sources/commentators. A few LinkedIn tips can help you foster these relationships and build a strong network. Nowadays, news and social media come hand-in-hand. Knowing how and when to pitch stories, or even just how to get […]

Crisis Management: Is it important and how is it effective

Every business or organisation can be susceptible to a crisis. Crisis Management is an important public relations tool in minimising damage to a company’s reputation. Effective crisis management cannot occur without quality communication. Being able to communicate quickly and in the right way during and after a crisis can determine the overall outcome of the […]