Social Media | Adoni Media

How PR & Digital Marketing work together to raise brand awareness

Traditional PR and Digital Marketing share a common goal – to raise brand awareness and help protect the reputation of a business, organisation, or person. And with digital platforms now so ingrained in our way of life, the lines between the two are becoming increasingly blurred. With 83 per cent of Australians spending an average […]

What is Search Engine Marketing? (SEM)

Do you ever click through to the second or third page of Google results? We’re going to hazard a guess and say “not likely”. If that’s where your business is ranking, you need to grow your online visibility and one way is through SEM. What is SEM? It’s Search Engine Marketing. In this face-paced, technology-driven […]

The benefits of having social media in your PR strategy

An estimated 79% of Australians are active on social media and so there’s no denying the important role social platforms can play for your business. The benefits of having social media in your PR strategy are, therefore, enormous. A social media strategy that runs alongside a PR campaign can increase publicity opportunities and help connect […]

How to write an article or a blog

Want to know how to write an article that will drive traffic to your website and build strong search engine optimisation (SEO)? Here are five tips on how to write successful content. Remember your audience when writing your article You’ve selected a subject or issue, now the next most important question to ask yourself is […]

How to ask for reviews to grow your business

Reviews matter with 93% of customers choosing a service based on feedback. So here is some tips on how to ask for reviews. Types of Reviews Quote Quote testimonials and reviews allow brands to share the voice of their loyal customers to help build brand trust. A quote testimonial and review can be displayed in […]

Tips for doing a TV Skype interview

By: Leisa Goddard, Managing Director of Adoni Media Skype interviews are the new norm for TV but so many of them are just awful to watch. Normally as a business leader, professor, researcher, or politician, you have a journalist or cameraman advising you on where to stand and where to look. With Skype you are […]

How to respond on social media during a pandemic

Do you have a plan or know how to respond on social media if you suddenly had to cancel an event or close your business because of the COVID-19? What if one of your staff or customers contracted coronavirus and journalists were at your door asking questions? Companies and organisations of all sizes including franchises, […]

Uber Eats advertising campaign labelled a masterpiece

It was the television advertisement that had the whole world liking, commenting and sharing. But how did Uber Eats take something as simple as home-delivered food and turn it into a talking point? Our PR experts have outlined how using celebrities as influencers, together with a strategic PR plan, helped Uber Eats to create a […]

2020 Social Media Business Trends

Understanding how to effectively use social media to target consumers is one of the most successful ways to grow your business in 2020. While every business and professional will have a different social media presence, there are a number of trends that all social media feeds should adopt for a more successful 2020. Develop Community […]

How to use a digital marketing strategy to your advantage

Your digital marketing strategy goes hand-in-hand with your PR efforts. With 3.48 billion users, social media is the most far-reaching, accessible and affordable tool for public relations professionals. And while the use of social media in PR is nothing new, the way we use it is everchanging. At Adoni Media, we believe that social media should be a key part of a PR strategy – not just something you use alongside one. That’s why […]

Page 1 of 212