How can social media videos help your business?
On social media, one way to stop the scroll is to create videos. Video content is consumed at an enormous and ever-increasing rate on social media. More than twice as many young people watch videos every day compared to four years ago, with the average viewing time per day 45.2 minutes. For businesses, this means […]
Read MoreDo enough people know about your business?
If your answer to this question is no, you need public relations to help raise your brand awareness. Public relations is about sending the right messages to the right place and the right people to create and build a trusted and credible reputation for your brand and your business. PR agencies work alongside their clients […]
Read MoreHow to make the most out of your media coverage
Great media and PR strategies don’t just begin and end with stories appearing in the newspaper and online, or on television and radio. It’s what you do with your hard-earned media coverage that makes a real difference and maximises your audience reach. A quality PR agency or media consultant will tell you to make the […]
Read MoreCan a podcast help your business?
It is hard to ignore the proliferation of podcasts. With everything from business podcasts and true crime, to gardening tips and how-to guides, it seems as though there’s no limit to the things you can talk about in a podcast. So, have you considered a podcast for your business? Or more importantly, why should you […]
Read MoreThe 3 reasons why your business needs a social media strategy
Did you know nearly half of Australian small businesses don’t have a social media strategy? A social media strategy that runs alongside a PR strategy can help grow brand awareness by increasing publicity opportunities and connecting your business to a wider audience. Our public relations team at Adoni Media regularly helps clients boost their brand […]
Read MoreHow PR & Digital Marketing help raise brand awareness
Traditional PR and Digital Marketing share a common goal – to raise brand awareness and help protect the reputation of a business, organisation, or person. And with digital platforms now so ingrained in our way of life, the lines between the two are becoming increasingly blurred. With 83 per cent of Australians spending an average […]
Read MoreWhat is Search Engine Marketing? (SEM)
Do you ever click through to the second or third page of Google results? We’re going to hazard a guess and say “not likely”. If that’s where your business is ranking, you need to grow your online visibility and one way is through SEM. What is SEM? It’s Search Engine Marketing. In this face-paced, technology-driven […]
Read MoreThe benefits of having social media in your PR strategy
An estimated 79% of Australians are active on social media and so there’s no denying the important role social platforms can play for your business. The benefits of having social media in your PR strategy are, therefore, enormous. A social media strategy that runs alongside a PR campaign can increase publicity opportunities and help connect […]
Read MoreHow to write an article or a blog
Want to know how to write an article that will drive traffic to your website and build strong search engine optimisation (SEO)? Here are five tips on how to write successful content. Remember your audience when writing your article You’ve selected a subject or issue, now the next most important question to ask yourself is […]
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