How can social media videos help your business?
On social media, one way to stop the scroll is to create videos. Video content is consumed at an enormous and ever-increasing rate on social media. More than twice as many young people watch videos every day compared to four years ago, with the average viewing time per day 45.2 minutes. For businesses, this means […]
Read MoreThe importance of ongoing PR for business success
Many organisations mistakenly believe PR is just a one-off effort to increase awareness or engagement for a product launch or business update. In fact, true media and business success comes from ongoing PR, whether your business is small or large. Whilst short bursts of PR may be a great first step in generating engagement from […]
Read MoreDo enough people know about your business?
If your answer to this question is no, you need public relations to help raise your brand awareness. Public relations is about sending the right messages to the right place and the right people to create and build a trusted and credible reputation for your brand and your business. PR agencies work alongside their clients […]
Read MoreHow to make the most out of your media coverage
Great media and PR strategies don’t just begin and end with stories appearing in the newspaper and online, or on television and radio. It’s what you do with your hard-earned media coverage that makes a real difference and maximises your audience reach. A quality PR agency or media consultant will tell you to make the […]
Read MoreWhy your business needs a PR campaign
PR is crucial for any business wanting to establish an identity, build brand awareness, and educate their stakeholders, shareholders, and the wider community about product launches or new developments. Not everyone understands what public relations is. But what all business owners should know, is the positive impact an effective PR campaign can have on their […]
Read MoreWhat’s the difference between PR and Advertising?
PR and advertising are similar in that they share the same goal to promote a business, a brand, or a product – but they are distinctly different. Both cultivate relationships with your target audience and the wider community to boost sales and brand awareness. And both do this while maintaining your business’ trust and reputation. […]
Read MoreCan a podcast help your business?
It is hard to ignore the proliferation of podcasts. With everything from business podcasts and true crime, to gardening tips and how-to guides, it seems as though there’s no limit to the things you can talk about in a podcast. So, have you considered a podcast for your business? Or more importantly, why should you […]
Read MoreHow to write a plan for a PR campaign
Planning a PR campaign takes time and effort but the more work and research you put into a PR plan, the higher the chance of success. To write a plan for a PR campaign, you need to consider target audiences, key messages, and media outlets you want to reach as part of your communications activity. […]
Read MoreThe 3 reasons why your business needs a social media strategy
Did you know nearly half of Australian small businesses don’t have a social media strategy? A social media strategy that runs alongside a PR strategy can help grow brand awareness by increasing publicity opportunities and connecting your business to a wider audience. Our public relations team at Adoni Media regularly helps clients boost their brand […]
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