News | Adoni Media

Reactive PR needs to be in your Public Relations strategy

PR is more than launching campaigns to build brand awareness. Good PR includes monitoring the news cycle to identify opportunities where you can be put forward as a media spokesperson on behalf of your industry. It builds authority and it is why reactive PR needs to be included in your public relations strategy. What is […]

How to prepare for a media interview

You are told you must speak on behalf of your company, but do you know how to prepare for a media interview? The other big question is will it be a media conference with a lot of journalists or just an interview with one reporter? The first thing people usually worry about is knowing what […]

Media training: What is it and why is it important?

If you’re starting out in your business or don’t really know what to do when the media comes calling, media training can help you obtain experience and teaches you how to interact with the media. To acquire media coverage, you first must understand how the media works and what journalists are looking for in a […]

Media Interviews: when should you invite the media?

Media interviews are great opportunities to showcase your brand and become an expert commentator in your industry. However, what might be a big event for you and your organisation may not necessarily be considered ‘newsworthy’ by a journalist. The rule of PR and the first question you should always ask yourself: “when should I invite the […]

Launching Australia’s first Donut Chicken Burger

An Australian-first – a donut burger launching across Western Australia’s favourite chain of chicken restaurants. In March, Chicken Treat launched its Tempta Donut Burger. Complete with two donuts, fried chicken, cheese, bacon, and BBQ sauce, it offered dinner and dessert in a single bite. It was to be available for a limited time only and a PR campaign was needed to start the […]

Project highlight: Launching a national campaign

A road safety report with shocking figures. For the first time in 20 years, an increase in the number of truck drivers who died on Australian roads. The report was compiled by NTI’s National Traffic Accident Research Centre. It’s release was an important opportunity to call for improved road safety measures while highlighting the dangers of fatigue […]

Tips for doing a TV Skype interview

By: Leisa Goddard, Managing Director of Adoni Media Skype interviews are the new norm for TV but so many of them are just awful to watch. Normally as a business leader, professor, researcher, or politician, you have a journalist or cameraman advising you on where to stand and where to look. With Skype you are […]

Why is public relations important in property development?

In the highly competitive property market, public relations helps developers and agents sell and build their profiles to attract future buyers and deals. What should never be underestimated is the ‘halo’ effect of being quoted as an industry expert in newspapers or interviewed on TV and the value of on-sharing that coverage across social media. […]

Rival brands join hands for a good cause

It’s common for people to have a ‘go-to’ favourite fast food burger, whether it’s the McDonalds’ Big Mac or the Whopper from Hungry Jacks (or overseas, Burger King). While the competition between these two chains is fierce, McDonalds and Burger King have put aside their long-time rivalry for a day as part of a brilliant […]

7 News Townsville wins 2019 Queensland Clarion award

Adoni Media’s Leisa Goddard was proud to sponsor and present 7 News Townsville with the award for best Regional and Community Broadcast Report at the 2019 Queensland Clarion Awards. 7 News Townsville won the award for its reporting of the Townsville Floods. The Clarion Awards, held on Saturday, September 7 at the Brisbane Convention and […]

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