media coverage | Adoni Media

How to become a thought leader for your business

Thought leadership is the expression of ideas by executives and business leaders who are recognised as authoritative and ‘go-to‘ people in their industry. Thought leaders are informed and trusted sources of information. They move and inspire others through their ideas, expertise, and success. And the more well-known and credible you are in your industry, the […]

What is the role of a PR Agency?

As Australia’s leading public relations and media training firm, at Adoni Media we’re often asked “what is the role of a PR agency?”, “what services does a PR agency provide?”, or “why do we need PR?” In this blog, you will learn everything you need to know about the role of a PR agency and […]

How PR & Digital Marketing work together to raise brand awareness

Traditional PR and Digital Marketing share a common goal – to raise brand awareness and help protect the reputation of a business, organisation, or person. And with digital platforms now so ingrained in our way of life, the lines between the two are becoming increasingly blurred. With 83 per cent of Australians spending an average […]

Why saying ‘no comment’ is not an option

It’s common for reporters to ask questions you’d rather not answer, but saying “no comment” is not an option. The phrase “no comment” is loaded with meaning; it can make you appear guilty and suggests you are hiding something. Any news interview is an opportunity to put forward something that can help you and your […]

Reactive PR needs to be in your Public Relations strategy

PR is more than launching campaigns to build brand awareness. Good PR includes monitoring the news cycle to identify opportunities where you can be put forward as a media spokesperson on behalf of your industry. It builds authority and it is why reactive PR needs to be included in your public relations strategy. What is […]

Adoni Media announces PRIA membership

In 2022, Adoni Media will mark its 10th year of providing public relations, media training, video production, and crisis management advice and support to corporates, business leaders, and charities across Australia. As a leading PR agency, Adoni is a member of the Public Relations Institute of Australia (PRIA) and so is Founder and Managing Director, Leisa […]

Why becoming a media commentator helps with brand authority

Brand trust matters and by putting your CEO or key company spokesperson forward as a media commentator you are helping build your brand authority and strengthen your reputation. Market research shows 81 per cent of consumers buy from brands they trust, with authenticity another driving factor in determining what company they like and support. Watch […]

Why thousands of PR emails get ignored by journalists

If you want a journalist to respond to your PR emails then you must read this advice piece from a former News Manager and senior television news producer who has thrown out thousands of Media Releases during her career. Adoni Media’s Senior Account Manager Jane Henschke opens up about the decades of frustration working in […]

Media Interviews: when should you invite the media?

Media interviews are great opportunities to showcase your brand and become an expert commentator in your industry. However, what might be a big event for you and your organisation may not necessarily be considered ‘newsworthy’ by a journalist. The rule of PR and the first question you should always ask yourself: “when should I invite the […]

Project highlight: Launching Australia’s newest theatre

A 2,200-capacity live music venue, a 2,000-seat theatre, an 850-seat banquet style hall – and one of the world’s biggest pop stars. Australia’s newest performance space was launching, and The Sydney Coliseum Theatre needed a PR campaign to match its colossal scale. The $100-million performance venue in Western Sydney opened in December 2019. The Sydney Coliseum Theatre is […]

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