marketing | Adoni Media

What is the role of a PR Agency?

As Australia’s leading public relations and media training firm, at Adoni Media we’re often asked “what is the role of a PR agency?”, “what services does a PR agency provide?”, or “why do we need PR?” In this blog, you will learn everything you need to know about the role of a PR agency and […]

How PR & Digital Marketing work together to raise brand awareness

Traditional PR and Digital Marketing share a common goal – to raise brand awareness and help protect the reputation of a business, organisation, or person. And with digital platforms now so ingrained in our way of life, the lines between the two are becoming increasingly blurred. With 83 per cent of Australians spending an average […]

Why saying ‘no comment’ is not an option

It’s common for reporters to ask questions you’d rather not answer, but saying “no comment” is not an option. The phrase “no comment” is loaded with meaning; it can make you appear guilty and suggests you are hiding something. Any news interview is an opportunity to put forward something that can help you and your […]

The impact of social distancing on businesses

We are living in unprecedented times for business amid the current COVID-19 outbreak, with social distancing restrictions impacting usual business operations and customers forced to stay at home. Many consumers are also tightening their purse strings with many jobs impacted by the health crisis. While the crisis might be affecting business as usual, there is an opportunity […]

Tips for success at university: Media & communications

It’s often daunting thinking about finishing your university degree. Good advice, experience and knowledge can help you have success at university and beyond. Specifically, if you are studying a media, communications or public relations degree, it’s important to gain experience in the field you want to work in, to ensure you feel comfortable when you […]

From our interns: Charlie’s experience

While studying a Bachelor of Journalism, I’ve always sought to develop and expand my experience within the media industry in any way possible. So when I saw an ad for the Adoni Media internship in the midst of semester two assessment, I applied straight away. After previously attending a lecture at QUT hosted by Leisa […]

Google My Business: Why is it important?

Have you heard about Google My Business? We’ve all searched for a business on Google at one point or another. Maybe you already knew the business name, or maybe you were just typing key words in the hopes of finding a solution. Chances are the results were impacted by Google My Business. What appears in the right-hand panel in a search […]

Adoni Media PR agency ranked among top in the world

PR agency, Adoni Media, founded by Australian television journalist, Leisa Goddard has been named as one of the top communications and reputation management firms in the world. Adoni Media achieved national and international coverage for Australia’s world record holding ocean rower, Michelle Lee, and gained widespread international traction with a worldwide natural medicine campaign called […]

Public Relations in Marketing

Public Relations in Marketing – they go hand in hand. Some would say they were almost identical, as both aim to reach target audiences. However, there are many differences between the two. Here’s how they differ. Public Relations vs Marketing Public Relations is often confused with Marketing, which is why it’s so important to understand […]

Why you need to consider event marketing

How do I go about marketing my event? A key difference between a successful and unsuccessful event is the marketing. Event marketing needs to be planned and executed in a way that’s specifically tailored for your ideal attendees to encourage interest and engagement. So, how do you start event marketing and how do you know […]

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