Interview | Adoni Media

Reactive PR needs to be in your Public Relations strategy

PR is more than launching campaigns to build brand awareness. Good PR includes monitoring the news cycle to identify opportunities where you can be put forward as a media spokesperson on behalf of your industry. It builds authority and it is why reactive PR needs to be included in your public relations strategy. What is […]

Reasons Why You Should Get Media Training

What Is Media Training Media training is designed to train you and your team when fronting the media. There are many reasons why you should get media training and so the sessions come in many different forms. Camera and radio interview training is the most common, while presentation and communication skills are also taught at […]

How to do a Radio Interview

Like many things, if you’re not prepared, a radio interview can be extremely daunting. Make sure to take advantage of the opportunity to voice your key messages and reach a larger audience by following these tips to nail your next radio interview. Adoni Media’s customised radio interview training helps you identify what makes a great […]

The difference between internal and external communications

The key to HR and PR success is keeping staff, customers, clients, contractors and the community up to date with what is happening in your business and to achieve that you need both internal and external communications strategies. Who updates your employees on staff changes or important announcements? What is your process for communicating with […]

How to reach your audience through radio and online

Whether it be listeners turning in to radio, online or listening live through a stereo or an app, radio is a proven influential tool that reaches a wide audience. Radio remains a powerful medium, with 82% of Australians tuning in weekly to AM/FM/DAB+ radio over-the-air, online or via catch-up podcasts each week. Our Communications Director, […]

Media Interviews: when should you invite the media?

Media interviews are great opportunities to showcase your brand and become an expert commentator in your industry. However, what might be a big event for you and your organisation may not necessarily be considered ‘newsworthy’ by a journalist. The rule of PR and the first question you should always ask yourself: “when should I invite the […]

Introducing Australia’s newest sporting legend

Sydneysider Michelle Lee recently made international headlines when she completed the Talisker Whiskey Atlantic Challenge – becoming the first Australian woman to row solo across any ocean. As the agency to tell Michelle’s story, the team at Adoni Media worked hard over the past six months creating a strategy resulting in 217 media items, reaching […]

Pitching – are you making these common mistakes?

With Public Relations professionals outnumbering journalists in the Australian media industry, it’s never been harder to pitch a story. But successful pitching, which leads to stories being published, is exactly how PR helps a business, by raising brand awareness. For almost a decade, the industry has seen an increasing number of reporters shifting from journalism […]

How to prepare for an interview

Finding the right words to say in an TV interview can be difficult, particularly when you’re trying to get an important message across. Sometimes, this can distract a person so much they forget about how they’re physically portraying themselves, including body language. How to give an interview It’s very common to be nervous before a […]

What to do when a journalist comes calling

How to handle an interview request the right way. When a journalist calls, it’s exciting and terrifying. They might be calling as a result of a media release you’ve issued, they could be after some expert comment from you or you could be in the firing line as a result of another story. While being […]

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