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The benefits of having social media in your PR strategy

An estimated 79% of Australians are active on social media and so there’s no denying the important role social platforms can play for your business. The benefits of having social media in your PR strategy are, therefore, enormous. A social media strategy that runs alongside a PR campaign can increase publicity opportunities and help connect […]

How to respond on social media during a pandemic

Do you have a plan or know how to respond on social media if you suddenly had to cancel an event or close your business because of the COVID-19? What if one of your staff or customers contracted coronavirus and journalists were at your door asking questions? Companies and organisations of all sizes including franchises, […]

Now facebook hides ‘Like Count’

As part of a new test in Australia, Facebook will hide the number of times the ‘like’ button has been tapped on a post. With growing concern over the impact social media has on mental health, Facebook, which owns Instagram, is following Instagram’s footsteps, and is reviewing their technology to improve how users feel when they […]

Common mistakes made on Social Media

Are you making common mistakes on social media? These days if your business doesn’t have a social media account – you’re doing something wrong. It is a cheap and simple marketing tool that helps to promote your brand. Yet many companies are not making the most of their social media strategy. Here are some common […]

Marketing jargon – how to make sense of it

At Adoni Media, we understand that marketing jargon can often be confusing for business owners. While there are many different platforms you can choose to promote your business, one of the most commonly used (and often not to its fullest potential) is Facebook. You may have heard the terms ‘organic content’, ‘boosted post’ or ‘paid […]

Advertising: How do retargeting advertisements work

We’ve all been there – you visited an online store and viewed a really nice jacket or pair of boots, then you quickly shut the browser after you found out the price. When you open your Facebook page or another internet tab, you find those items have followed you in the form of ads. This […]

How social media is changing the way we consume news

Journalism has seen a massive change in the age of social media. The way that people consume information and news has been transformed by social media sites like Facebook, Twitter and Instagram. According to the ComRes/Burson-Marsteller 2016 EU Media Survey, Twitter has become the second most influential source of news for people. Traditional media has […]

Why influencers will profit from Facebook changes

Brands will need to work harder to engage consumers on Facebook as algorithm changes promote personal content over news. Facebook’s latest algorithm update has sparked controversy as it prioritises posts that encourage “conversation and meaningful interactions”. This means people will be more likely to see blogs, images, and video content from friends, family, and social […]