Digital Marketing | Adoni Media

How to become a thought leader for your business

Thought leadership is the expression of ideas by executives and business leaders who are recognised as authoritative and ‘go-to‘ people in their industry. Thought leaders are informed and trusted sources of information. They move and inspire others through their ideas, expertise, and success. And the more well-known and credible you are in your industry, the […]

What is the role of a PR Agency?

As Australia’s leading public relations and media training firm, at Adoni Media we’re often asked “what is the role of a PR agency?”, “what services does a PR agency provide?”, or “why do we need PR?” In this blog, you will learn everything you need to know about the role of a PR agency and […]

How PR & Digital Marketing work together to raise brand awareness

Traditional PR and Digital Marketing share a common goal – to raise brand awareness and help protect the reputation of a business, organisation, or person. And with digital platforms now so ingrained in our way of life, the lines between the two are becoming increasingly blurred. With 83 per cent of Australians spending an average […]

What is Search Engine Marketing? (SEM)

Do you ever click through to the second or third page of Google results? We’re going to hazard a guess and say “not likely”. If that’s where your business is ranking, you need to grow your online visibility and one way is through SEM. What is SEM? It’s Search Engine Marketing. In this face-paced, technology-driven […]

The benefits of having social media in your PR strategy

An estimated 79% of Australians are active on social media and so there’s no denying the important role social platforms can play for your business. The benefits of having social media in your PR strategy are, therefore, enormous. A social media strategy that runs alongside a PR campaign can increase publicity opportunities and help connect […]

How to write an article or a blog

Want to know how to write an article that will drive traffic to your website and build strong search engine optimisation (SEO)? Here are five tips on how to write successful content. Remember your audience when writing your article You’ve selected a subject or issue, now the next most important question to ask yourself is […]

Tips for doing a TV Skype interview

By: Leisa Goddard, Managing Director of Adoni Media Skype interviews are the new norm for TV but so many of them are just awful to watch. Normally as a business leader, professor, researcher, or politician, you have a journalist or cameraman advising you on where to stand and where to look. With Skype you are […]

How to respond on social media during a pandemic

Do you have a plan or know how to respond on social media if you suddenly had to cancel an event or close your business because of the COVID-19? What if one of your staff or customers contracted coronavirus and journalists were at your door asking questions? Companies and organisations of all sizes including franchises, […]

Why is public relations important in property development?

In the highly competitive property market, public relations helps developers and agents sell and build their profiles to attract future buyers and deals. What should never be underestimated is the ‘halo’ effect of being quoted as an industry expert in newspapers or interviewed on TV and the value of on-sharing that coverage across social media. […]

2020 Social Media Business Trends

Understanding how to effectively use social media to target consumers is one of the most successful ways to grow your business in 2020. While every business and professional will have a different social media presence, there are a number of trends that all social media feeds should adopt for a more successful 2020. Develop Community […]

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