Communication Skills | Adoni Media

How to become a thought leader for your business

Thought leadership is the expression of ideas by executives and business leaders who are recognised as authoritative and ‘go-to‘ people in their industry. Thought leaders are informed and trusted sources of information. They move and inspire others through their ideas, expertise, and success. And the more well-known and credible you are in your industry, the […]

Why saying ‘no comment’ is not an option

It’s common for reporters to ask questions you’d rather not answer, but saying “no comment” is not an option. The phrase “no comment” is loaded with meaning; it can make you appear guilty and suggests you are hiding something. Any news interview is an opportunity to put forward something that can help you and your […]

The Importance of having a good Spokesperson

Investing in a media-trained spokesperson is one of the most important things you can do for your business. Spokespeople can include CEOs, executives, experts, any go-to people for interviews, or anyone who is called upon by the media to comment. It’s critical that you select someone who understands how to clearly convey your message to […]

Reactive PR needs to be in your Public Relations strategy

PR is more than launching campaigns to build brand awareness. Good PR includes monitoring the news cycle to identify opportunities where you can be put forward as a media spokesperson on behalf of your industry. It builds authority and it is why reactive PR needs to be included in your public relations strategy. What is […]

How to do a Radio Interview

Like many things, if you’re not prepared, a radio interview can be extremely daunting. Make sure to take advantage of the opportunity to voice your key messages and reach a larger audience by following these tips to nail your next radio interview. Adoni Media’s customised radio interview training helps you identify what makes a great […]

The difference between internal and external communications

The key to HR and PR success is keeping staff, customers, clients, contractors and the community up to date with what is happening in your business and to achieve that you need both internal and external communications strategies. Who updates your employees on staff changes or important announcements? What is your process for communicating with […]

Why your CEO needs media training

Media training is a vital tool to help your CEO and executives prepare to speak with the media. Here’s what you should do to prepare. Set your PR goals Identify dates, milestones, pending announcements, awards and speaking engagements as potential media events in your corporate calendar. Monitor the news cycle for opportunities to position your […]

Communication skills you need when working from home

As working from home becomes the new norm, honing your communication skills for both internal and external communication is more important than ever. For companies, it is essential they stay engaged with employees, clients and customers. That includes regular newsletters, updating the company intranet, EDMs and finding creative ways to keep the brand visible through […]

The impact of social distancing on businesses

We are living in unprecedented times for business amid the current COVID-19 outbreak, with social distancing restrictions impacting usual business operations and customers forced to stay at home. Many consumers are also tightening their purse strings with many jobs impacted by the health crisis. While the crisis might be affecting business as usual, there is an opportunity […]

How to maintain ‘Business As Usual’ while working from home

Are you working from home? For many of us, it’s the first time we’ve had to conduct our business from home and even those who have flexible working arrangements aren’t usually out of the office for such an extended period. The public relations professionals at Adoni Media have some tips to help you and your […]

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