Commentator | Adoni Media

How to become a thought leader for your business

Thought leadership is the expression of ideas by executives and business leaders who are recognised as authoritative and ‘go-to‘ people in their industry. Thought leaders are informed and trusted sources of information. They move and inspire others through their ideas, expertise, and success. And the more well-known and credible you are in your industry, the […]

Why becoming a media commentator helps with brand authority

Brand trust matters and by putting your CEO or key company spokesperson forward as a media commentator you are helping build your brand authority and strengthen your reputation. Market research shows 81 per cent of consumers buy from brands they trust, with authenticity another driving factor in determining what company they like and support. Watch […]

Tips for doing a TV Skype interview

By: Leisa Goddard, Managing Director of Adoni Media Skype interviews are the new norm for TV but so many of them are just awful to watch. Normally as a business leader, professor, researcher, or politician, you have a journalist or cameraman advising you on where to stand and where to look. With Skype you are […]

What makes a good commentator

The role of a commentator is to provide additional information, inside knowledge, and not surprisingly, commentary, about current events. They’re not limited to politics but can discuss all manner of things – celebrities, popular culture, sports, finance, real estate, the list goes on. Commentating can show off your skills and knowledge of an industry, as […]