Sydney Coliseum

THE BRIEF

To launch Australia’s newest world-class performance venue, The Sydney Coliseum Theatre, located at West HQ in Western Sydney.

The goal was to position West HQ and the Coliseum as a go-to destination by generating media coverage of the $100m theatre which included preview events, red carpet and opening acts such as Keith Urban.

THE RESULTS

The two-week launch period established the $100m theatre as ‘the Opera House of the West’ with targeted media events and the use of Video News Releases generating coverage across mainstream media as well as entertainment, technology, food and lifestyle publications.