Social Media Management

Facebook, Instagram, Twitter, Linkedin and YouTube. It's so much more than posting a photo or video. Social media success for businesses today is about data-driven analysis and paid advertising to connect you with customers and clients who are most likely to buy, giving you a measurable return on investment.

Social media marketing is one of the most influential digital marketing techniques for generating leads and growing brand awareness, and our clients see it work every day.

One of the greatest benefits of a social media campaign – organic or paid – is that it is nimble. Budgets for Facebook advertising spend can be sized up and down according to response and target audiences refined to improve the performance metrics for engagement and conversion.

A third of the workforce uses Linkedin, but Facebook that dominates the social media space with 70 percent of users logging on daily and 43 percent logging on several times a day.

Our experience has seen us help an extensive list of CEOs, executives, academics, not-for-profit, community and business leaders prepare for and manage media interviews across television, radio and print.

Facebook Pay Per Click (PPC)

Like Google Adwords, Facebook offers paid advertising – Pay-Per-Click (PPC) – where highly-targeted ads are run and social media experts at Adoni study the analytics to find out how audiences reacted and engaged.

Businesses pay each time the ad is click. The Cost-Per-Click (CPC) is determined by how many people are reached and how competitive the audience is for those particular keywords. We create and implement PPC campaigns for a broad range of digital and PR clients.

A PPC campaign is staged with ads tested and refined according to results for:

  • Brand Awareness, Reach
  • Lead Generation, Website Traffic, Engagement, App Installs
  • Conversions, Store Visits, Product Sales

It is successful because Facebook knows so much about each of us. It uses information from the things we “like” and share to help social media management teams identify an audience by targeting location, age, gender, interests, behaviours, and connections then funnels them towards your product or service.

Businesses use Facebook advertising as well as Google Adwords to grow their market share with campaigns where they set and control the budget.

To find out how Facebook Pay-Per-Click advertising can help you target new customers contact us and we’ll have our Head of Digital call.