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Adoni Media's library of PR, press, and media blogs

 How newsjacking can put you in the media spotlight

How newsjacking can put you in the media spotlight

Generating positive coverage for your organisation across TV, radio, and print is a very worthy goal, but it requires a complex understanding of the media and its news cycles. Have you heard of “newsjacking”? You may think it is another word for “publicity stunt” but it is, in fact, more than that and when used […]
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The angles your pr team can leverage to get you featured in the media

The angles your pr team can leverage to get you featured in the media

For companies looking for media coverage, knowing what angles to pitch is crucial to getting your story in the headlines and truly connecting with your ideal audience. An experienced PR Agency should have a deep understanding of an organisation’s, or an individual’s brand, and can work with internal stakeholders to identify what milestones or offerings […]
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How to leverage Taylor Swift in PR

How to leverage Taylor Swift in PR

The Taylor Swift Australia tour has highlighted a hard economic truth – mass fandom is big business. The pop icon’s stadium shows are expected to generate $136 million in economic activity as fans flock to Melbourne and Sydney to see their idol in concert. Frontier Touring expects 6,000 international visitors and 60,000 interstate visitors will […]
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Adoni Media Exceeds PR goals for the Salvation Army

Adoni Media Exceeds PR goals for the Salvation Army

Since 2019, Adoni Media has been proud to work with The Salvation Army Queensland with its two major annual fundraising campaigns, the Red Shield Appeal and Christmas Appeal. The Salvation Army, also known as “The Salvos”, is one of Australia’s largest charities with more than 350 churches nationwide. The two high-profile appeals each raise tens […]
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