Blog Category: Publicity


HOW TO RESPOND TO BAD REVIEWS

27 July, 2020     Posted in: Crisis Management, Digital, Publicity

Knowing how to respond to bad reviews is just as important, if not more important, than responding to positive reviews. Ignoring feedback implies you have little regard for your customers so […]






Media interviews: When should you invite the media?

13 July, 2020     Posted in: Coverage, Public Relations, Publicity

Media interviews are great opportunities to showcase your brand and become an expert commentator in your industry. However, what might be a big event for you and your organisation may […]






Why is public relations important in property development?

24 February, 2020     Posted in: Newslink, Public Relations, Publicity

In the highly competitive property market, public relations helps developers and agents sell and build their profile to attract future buyers and deals. What should never be underestimated is the […]






RANKED AS TOP AUSTRALIAN B2B FOR MARKETING AND ADVERTISING- ADONI MEDIA PR

17 February, 2020     Posted in: Coverage, News, Newslink, Public Relations, Publicity

One year after being named as one of the world’s leading communications and management firms, Adoni Media, has been ranked in the Clutch top 100 best B2B Australian service firms […]






FROM OUR INTERNS: NAOMI’S EXPERIENCE

12 February, 2020     Posted in: From our interns, Publicity

As I entered the latter half of my Bachelor of Communication (majoring in Public Relations) degree, I was eager to experience agency life and learn from some of the best […]






AN UBER SUCCESSFUL CAMPAIGN: HOW UBER EATS USED THE POWER OF CELEBRITY TO CREATE A VIRAL ADVERTISING CAMPAIGN

10 February, 2020     Posted in: Celebrities, Content Marketing, Publicity

It was the television advertisement that had the whole world liking, commenting and sharing. But how did Uber Eats  take something as simple as home-delivered food and turn it into […]






HOW TO USE A DIGITAL MARKETING STRATEGY TO YOUR ADVANTAGE

3 February, 2020     Posted in: Digital, Public Relations, Publicity

  Your digital marketing strategy goes hand-in-hand with your PR efforts. With 3.48 billion users, social media is the most far-reaching, accessible and affordable tool for public relations professionals.   And while the use […]






HOW TO WRITE A PRESS RELEASE

16 January, 2020     Posted in: Public Relations, Publicity

Want to know how to write a press release? Knowing how to effectively craft and distribute a press release (or what some call a media release) is a great skill to have, […]






AUSTRALIA’S NEWEST ARTS DESTINATION DAYS FROM LAUNCHING

4 December, 2019     Posted in: Publicity

With just 8 days until the Sydney Coliseum Theatre opens at West HQ in Sydney, we took 7 News on an exclusive behind the scenes look. A star-studded line up […]






PUBLIC RELATIONS: WHY IS TIMING IMPORTANT?

28 October, 2019     Posted in: Digital, Publicity

Public relations is all about the here and now. As a business, it’s important that as news comes in, you’re the first to know. This doesn’t just go for local […]