Blog Category: Publicity


FEAR OF PUBLIC SPEAKING: TIPS FOR INTROVERTS

1 March, 2021     Posted in: Business Leaders, Emcees, Media Training, Publicity

Attention introverts, you can manage your fear of public speaking it just takes knowing (and practising) a few handy tips and techniques. Truth be told the speakers you most admire […]






WHY BECOMING A MEDIA COMMENTATOR HELPS WITH BRAND AUTHORITY

15 February, 2021     Posted in: Coverage, Publicity

Brand trust matters and by putting your CEO or key company spokesperson forward as a media commentator you are helping build your brand authority and strengthen your reputation. Market research […]






THE POWER OF AUDIO: HOW YOU CAN REACH YOUR AUDIENCE THROUGH RADIO ONLINE

10 February, 2021     Posted in: Coverage, Digital, Publicity

Whether it be listeners turning in to radio online or switching on the stereo to listen live, radio is a proven influential tool that reaches a wide audience. Radio remains […]






WHY THOUSANDS OF PR EMAILS GET IGNORED BY JOURNALISTS

2 February, 2021     Posted in: Journalist or Blogger, Newslink, Public Relations, Publicity

If you want a journalist to respond to your PR emails then you must read this advice piece from a former News Manager and senior television news producer who has […]






WHAT IS THE MONETARY VALUE OF PR?

28 January, 2021     Posted in: Client Features, Coverage, Public Relations, Publicity

Public relations helps to support top of mind marketing by telling your story, but when it comes to your bottom line, what is the monetary value of PR and what […]






MEDIA CHECKLIST: HOW TO PREPARE YOUR BUSINESS FOR MEDIA IN 2021

20 January, 2021     Posted in: Crisis Management, Newslink, Public Relations, Publicity

Whether you are a communications manager wanting to increase brand awareness or a CEO wanting to make sure your team is ready to respond to a crisis there is a […]






DOES YOUR OFFICE HAVE A MEDIA WALL BANNER TO INCREASE BRAND AWARENESS? HERE’S WHY YOU SHOULD

13 January, 2021     Posted in: Corporate Communications, Media Training, Public Relations, Publicity

Media wall banners are commonly used at press conferences and here’s why you should have one as part of your PR toolkit. A media banner helps build brand awareness which […]






FROM OUR INTERNS: MADELYN’S EXPERIENCE

17 December, 2020     Posted in: Publicity

As I readied myself for the second half of my double-degree in Public Relations and Journalism, I was determined to get a head start with real-world experience. I had found […]






FROM OUR INTERNS: ALEX’S EXPERIENCE

16 December, 2020     Posted in: From our interns, Publicity

I had recently graduated from a Bachelor of Journalism with a Public Relations minor when I realised my passion. I had a passion for Public Relations, but I still enjoyed […]






HOW TO RESPOND TO BAD REVIEWS

27 July, 2020     Posted in: Crisis Management, Digital, Publicity

Knowing how to respond to bad reviews is just as important, if not more important, than responding to positive reviews. Ignoring feedback implies you have little regard for your customers so […]