Blog Category: Publicity

How to contact A Current Affair

29 August, 2018     Posted in: News, Publicity

From dodgy tradesman to dole bludgers, nasty neighbourhs to narcissistic conmen, A Current Affair has long been a favourite of viewers of Australian television. A Current Affair, most commonly known […]

What to include in a press kit template

    Posted in: Publicity

A press kit is an effective tool that should be considered when launching your brand or raising its awareness, for both large high-profile businesses and small start-ups. While it may […]

When is the best time to post on social media?

24 August, 2018     Posted in: Publicity

It can be hard to know when is the best time to post on social media. People are on Facebook, Instagram, Twitter, and Pinterest throughout the day and night when […]

Australian TV presenters

19 July, 2018     Posted in: Publicity

Lisa Wilkinson Lisa Wilkinson began her career as editor at Dolly Magazine and Cleo. She quickly moved to presenting the 2000 Summer Olympics with The Morning Shift. In 2005, Lisa […]

How to write a successful professional bio

16 July, 2018     Posted in: Publicity

What you need to know Professional bios are usually the most important piece that you’ll ever write. First impressions count, so bios also help you to promote your own personal […]

Video and images have never been so important

2 July, 2018     Posted in: Publicity

Never underestimate the importance of pictures Photos and video are incredibly important in capturing audience attention and cannot be underestimated in our increasingly visual world.   The ease in which […]

How to pitch to journalists on LinkedIn

29 June, 2018     Posted in: Media Training, News, Publicity

A good relationship with a journalist means it’s easier to pitch stories, communicate and offer your clients up as sources/commentators. Nowadays, news and social media come hand-in-hand. Knowing how and […]

Why network?

    Posted in: Publicity

Why and how to network Networking is a vital for any individual who wants to connect and engage with people for mutual benefits – and is especially important in media […]

What makes a good commentator

1 June, 2018     Posted in: Publicity

What’s the role of a commentator?   The role of a commentator is to provide additional information, inside knowledge and not surprisingly, commentary, about events currently occurring. They’re not limited […]

What to do if a journalist comes calling

11 May, 2018     Posted in: Crisis Management, Media Training, Publicity

How to handle an interview request the right way When a journalist calls, it’s exciting and terrifying. They might be calling as a result of a media release you’ve issued, […]