Public Relations (PR) is the management of an organisation’s image or reputation to the public, while also maintaining good communication with the media and internally.
The main question is, how can PR take your business to new heights?
PR can benefit many small businesses and large businesses alike, by providing essential communication to clients and stakeholders – and gaining free coverage in the media to grow brand awareness and profile.
How is Public Relations used in business?
PR can be used to help pitch new businesses, new products or newsworthy stories to journalists who then create visibility and public attention.
How PR can help a business all depends on what resources are available and what state a business’ current public image is in. A well-known business with a great public image, for example, will still need PR in case of any crises and to maintain relationships and coverage.
What can Public Relations do for businesses?
There are many ways PR can help a business, including:
Branding and personalisation: PR is an effective tool to promote business. PR can help personalise your brand, and link your businesses key messages to stories which are shared with journalists.
Social media: With the rise of social media, it is vital for small businesses to raise their overall profile to the public. PR can help create strategies on how to effectively use social media to interact with customers or clients.
Helping avert crisis: Any business, big or small, is likely to face an issue at some stage. PR can help create a crisis communication plan that helps prepare businesses on how to react when conflicts arise. PR can help repair or maintain the business’ reputation.
Builds credibility: PR can help boost a business’ credibility with the media and the public. PR professionals help the business relay accurate information to public, which builds trust.
New opportunities: PR offers great insight into how the public perceives the business, and provides strategic opportunities for the business to improve its branding and reputation.
What tools do PR professionals have?
PR professionals are media savvy and use a number of tools to help a business influence public opinion, these include:
Media releases: This tool is a source of information that is sent out to journalists with the intention of creating positive media buzz. Media releases generally include newsworthy and accurate information about the business, for example, updates, upcoming events or even new product launches.
Managing events: PR professionals can create, manage and market successful events including product launches, exhibitions and conferences. This is the business’ opportunity to speak to the public directly and indirectly.
Social media strategies: Social media is vital for the success of any business. This is mainly how a business can communicate and interact with its clients and customers.
Blogs: Many PR professionals can write blogs to reach an online audience. Blogs are a way to share knowledge and maintain a relationship with their target audience.
PR is vital for any organisation and helps to future-proof business!