Blog Category: Public Relations


The media relations skills you need for effective storytelling

16 January, 2019     Posted in: Public Relations

Public relations (PR) is all about being able to tell a story in a way that connects with an audience. Stories tell a message, relay information and help us understand […]






Crisis Management models and their real-life uses

10 January, 2019     Posted in: Crisis Management, Public Relations

A crisis refers to an unplanned or unforeseen event which can cause damage to an organisation’s reputation and public image or lead to conflict internally with employees and stakeholders. Without […]






Recent standout Crisis Communication examples

9 January, 2019     Posted in: Crisis Management, Public Relations

Crisis Communications is a vital part of Public Relations. Successful Crisis Communications can mean the difference between weathering a storm and having your company’s reputation so severely damaged, it is […]






PR blunders in 2018

19 December, 2018     Posted in: Public Relations

2018 has been a roller-coaster of a year. There have been natural disasters, leadership spills, Commonwealth Games and two Royal Weddings – just to name a few of this year’s […]






Crisis management in different industries

17 December, 2018     Posted in: Crisis Management, Public Relations

Crisis management in any industry is inevitable. It’s how people deal with the crisis that determines how much of the client’s reputation is damaged. Let’s take a look at how […]






From Our Interns: Nicola’s Experience

    Posted in: Digital, From our interns, Public Relations

Like all University students in this day and age, I knew I needed real experience in PR firms to get a job when I graduate. So, I began the hunt. […]






The essential tools for Public Relations and Communications

11 December, 2018     Posted in: Public Relations

Public Relations and Communications professionals require several essential tools to best deliver for their clients. These help in everyday tasks – Public Relations activities can be anything from keeping track […]






Successful Event Management Tips

    Posted in: Public Relations

Planning and managing an event can be incredibly stressful, often leaving you feeling exhausted and overwhelmed. Here are some of our top Event Management tips that can help you prepare […]






JUST LAUNCHED: NEW PODCAST FOLLOWING FIRST AUSSIE WOMAN TO ROW SOLO ACROSS AN OCEAN

7 December, 2018     Posted in: Public Relations

With just her physical and mental strength to survive, 46-year-old Sydney woman, Michelle Lee will row a gruelling five thousand kilometres alone across the North Atlantic, in her attempt to […]






How to get a head start in PR

5 December, 2018     Posted in: Public Relations

Whether you’re a journalist wanting a career change, a student about to graduate from university or just interested in the world of Public Relations (PR), it’s hard to know how […]






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