Blog Category: Public Relations


WHEN SHOULD YOU INVITE THE MEDIA

13 July, 2020     Posted in: Coverage, Public Relations, Publicity

What might be a big event for you and your organisation may not necessarily be considered ‘newsworthy’ by a journalist.   The rule of PR and the first question you should always ask […]






TESTIMONIALS AND WHY THEY ARE IMPORTANT

6 July, 2020     Posted in: Public Relations

  Reviews matter! Research shows online reviews and testimonials influence the purchase decision of 93% of consumers and a third of people are prepared to pay more for a service or […]






PREPARING YOUR CEO FOR MEDIA

29 June, 2020     Posted in: Media Training, Newslink, Public Relations

Set your PR goals Identify dates, milestones, pending announcements, awards and speaking engagements as potential media events in your corporate calendar.   Monitor the news cycle for opportunities to position your […]






PROJECT HIGHLIGHT: LAUNCHING AUSTRALIA’S NEWEST THEATRE

15 June, 2020     Posted in: Newslink, Public Relations

A 2,200–capacity live music venue, a 2,000–seat theatre, an 850-seat banquet style hall – and one of the world’s biggest pop stars. Australia’s newest performance space was launching, and The Sydney Coliseum […]






PROJECT HIGHLIGHT: LAUNCHING AUSTRALIA’S FIRST DONUT CHICKEN BURGER

9 June, 2020     Posted in: Coverage, Newslink, Public Relations

An Australian-first – a donut burger launching across Western Australia’s favourite chain of chicken restaurants.  In March, Chicken Treat launched its Tempta Donut Burger. Complete with two donuts, fried chicken, cheese, bacon and BBQ sauce, it offered dinner […]






PROJECT HIGHLIGHT: LAUNCHING A NATIONAL CAMPAIGN

2 June, 2020     Posted in: Coverage, Newslink, Public Relations

A road safety report with shocking figures. For the first time in 20 years, an increase in the number of truck drivers who died on Australian roads.  The release of […]






TIPS FOR INTERNAL AND EXTERNAL COMMUNICATION AS STAFF WORK FROM HOME

27 May, 2020     Posted in: Corporate Communications, Public Relations

As working from home becomes the new norm, communication both internally and externally is more important than ever. For companies it is essential they stay engaged with employees, clients and […]






THE IMPACT OF SOCIAL DISTANCING ON BUSINESSES

11 May, 2020     Posted in: Digital, Newslink, Public Relations

We are living in unprecedented times for business amid the current COVID-19 outbreak. Many are struggling with restrictions impacting their usual operations and customers forced to stay at home. Many […]






HOW TO RESPOND TO THE MEDIA DURING THE CORONAVIRUS PANDEMIC

17 March, 2020     Posted in: Crisis Management, Newslink, Public Relations

Do you have a plan or know how you would handle media enquiries if you suddenly had to cancel an event or close your business because of the coronavirus? What […]






WHY DO PROPERTY DEVELOPERS AND REAL ESTATE AGENTS NEED PR?

24 February, 2020     Posted in: Newslink, Public Relations, Publicity

In the highly competitive property market, publicity helps developers and agents sell and importantly builds their profile to attract future buyers and deals. What should never be underestimated is the […]