Blog Category: Public Relations


How to build your brand’s reputation

1 April, 2019     Posted in: Digital, Public Relations

Brand reputation management is arguably the most important aspect of any business, as it can make or break your company. Brand reputation is the sum of ideas and emotions that […]






Media Relations 101: How does it differ from public relations?

20 March, 2019     Posted in: Public Relations

They’re two terms that are often confused with each other – media relations and public relations. Aren’t they the same thing? It’s true that the lines between both of these […]






Introducing Australia’s newest sporting legend

18 March, 2019     Posted in: Public Relations, Publicity

A look at how we told Michelle Lee’s story Sydneysider Michelle Lee recently made international headlines when she completed the Talisker Whiskey Atlantic Challenge – becoming the first Australian woman […]






Why publicity through traditional media is important

8 March, 2019     Posted in: Public Relations

In with the new, and the old. While it is important to focus on maximising social media exposure, PR professionals should not disregard the value of traditional news media and […]






The common mistakes made by PR professionals when pitching

13 February, 2019     Posted in: Public Relations

With Public Relations (PR) professionals outnumbering journalists in the Australian media industry, it’s never been harder to pitch a story – but successful pitching, which leads to stories being published […]






Celebrity Crisis Management: What can we learn?

6 February, 2019     Posted in: Crisis Management, Public Relations

Source: The Independent  Gossip and scandal seem part of the celebrity lifestyle, and that’s why it’s vital the rich and famous have crisis management plans in place, to mitigate damage […]






Tips for success while completing your Media and Communications degree

1 February, 2019     Posted in: Public Relations

After a long summer break, some students may be feeling a little out of practice, or perhaps some are nervous to start their first year of tertiary study. With the […]






Why small businesses need Public Relations

30 January, 2019     Posted in: Public Relations

Understanding the importance of Public Relations in business promotion can be difficult, particularly for start-ups or small businesses with major competitors who might find it daunting trying to build brand […]






A guide to preparing a crisis communication plan

29 January, 2019     Posted in: Crisis Management, Public Relations

Knowing how to appropriately negotiate a crisis is one of the cornerstones of an effective public relations strategy for any business. It’s standard practice for a business to respond to […]






The challenges of modern PR

25 January, 2019     Posted in: Public Relations, Publicity

Thanks to platforms like social media, digital newspapers, blogs and 24-hour television and radio current affairs channels, it’s never been easier to share news – which for Public Relations (PR) […]






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