Brand reputation management is arguably the most important aspect of any business, as it can make or break your company. Brand reputation is the sum of ideas and emotions that […]
Read MoreThey’re two terms that are often confused with each other – media relations and public relations. Aren’t they the same thing? It’s true that the lines between both of these […]
Read MoreA look at how we told Michelle Lee’s story Sydneysider Michelle Lee recently made international headlines when she completed the Talisker Whiskey Atlantic Challenge – becoming the first Australian woman […]
Read MoreIn with the new, and the old. While it is important to focus on maximising social media exposure, PR professionals should not disregard the value of traditional news media and […]
Read MoreWith Public Relations (PR) professionals outnumbering journalists in the Australian media industry, it’s never been harder to pitch a story – but successful pitching, which leads to stories being published […]
Read MoreSource: The Independent Gossip and scandal seem part of the celebrity lifestyle, and that’s why it’s vital the rich and famous have crisis management plans in place, to mitigate damage […]
Read MoreAfter a long summer break, some students may be feeling a little out of practice, or perhaps some are nervous to start their first year of tertiary study. With the […]
Read MoreUnderstanding the importance of Public Relations in business promotion can be difficult, particularly for start-ups or small businesses with major competitors who might find it daunting trying to build brand […]
Read MoreKnowing how to appropriately negotiate a crisis is one of the cornerstones of an effective public relations strategy for any business. It’s standard practice for a business to respond to […]
Read MoreThanks to platforms like social media, digital newspapers, blogs and 24-hour television and radio current affairs channels, it’s never been easier to share news – which for Public Relations (PR) […]
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