How to tell if someone has been ‘media trained’

In the fast-paced world of media, the way a person handles an interview can make or break a reputation. Media Training is more than just learning how to speak to journalists; it’s about crafting and controlling your message, managing you and your brand’s image, and engaging with your audience in a way that is effective […]

Media training: What is it and why is it important?

If you’re starting out in your business or don’t really know what to do when the media comes calling, media training can help you obtain experience and teaches you how to interact with the media. To acquire media coverage, you first must understand how the media works and what journalists are looking for in a […]

Why Media Training Is Important

To speak confidently to the media and understand the techniques to manage an interview takes Media Training. The best media spokespeople, industry leaders, politicians, and sports stars that you see on TV and across the media have completed Media Training courses to learn how to prepare for an interview, know what to expect from a […]

Speaking the media lingo

Like most industries, the media has its own set of technical jargon that might seem like another language if you’re not in the know. How much tv media lingo do you know? A TV journo will arrive to work and head straight to see the COS. He or she sends them out in an SNG […]

Top Tips For When The Media Calls

These are our tips on how to handle an interview request the right way. When a journalist calls, it’s exciting and terrifying. They might be calling as a result of a media release you’ve issued, they could be after some expert comment from you, or you could be in the firing line as a result […]

How to leverage your media success

Knowing how to leverage your media success is essential. Has your business been mentioned in a newspaper article? Or maybe one of your great PR stories has been published to a top online platform? Harnessing the power of Public Relations in your business can create opportunities for you to further enhance your presence in the […]

How to write a media release

Want to know how to write a media release? Knowing how to effectively craft and distribute a media release (or what some call a press release) is a great skill to have, as it is one of the most effective ways of telling your story. They can come in handy for a host of reasons and […]

Reasons Why You Should Get Media Training

What Is Media Training Media training is designed to train you and your team when fronting the media. There are many reasons why you should get media training and so the sessions come in many different forms. Camera and radio interview training is the most common, while presentation and communication skills are also taught at […]

How to prepare for a media interview

You are told you must speak on behalf of your company, but do you know how to prepare for a media interview? The other big question is will it be a media conference with a lot of journalists or just an interview with one reporter? The first thing people usually worry about is knowing what […]

Why media relations are important in PR

Media relations are one of the most important aspects of PR. Without good relationships with journalists, it’s increasingly difficult to have your pitches and story ideas picked up and covered, and that’s what you need to get results for your clients. Developing contacts with journalists and building a media database or network is essential. If you’ve worked […]

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