How to get your story on TV using a Video News Release

If you are planning a media conference you need to think about back-up strategies in case the media and TV news crews can’t attend. If your media conference is being held in a capital city but your story is of interest in regional and rural Australia, how will you get media coverage? The solution is […]

What is a crisis management plan?

A crisis management plan is a smart business investment that places an organisation in a strong position to be able to respond efficiently and effectively when your reputation is at risk. These crises can range from a cybersecurity attack to a product recall and could have negative consequences if not handled effectively. We all know […]

Hollywood’s red carpet changed the face of PR in Australia

Award-winning journalist Leisa Goddard brought the idea of Electronic Press Kits from America to pioneer the use of Video News Releases in Australia, helping organisations in a range of sectors, from the arts to resources to charities, gain millions of dollars of media coverage. With excessive demand for interviews, Hollywood actors have long relied on […]

Project highlight: Launching Australia’s newest theatre

A 2,200-capacity live music venue, a 2,000-seat theatre, an 850-seat banquet style hall – and one of the world’s biggest pop stars. Australia’s newest performance space was launching, and The Sydney Coliseum Theatre needed a PR campaign to match its colossal scale. The $100-million performance venue in Western Sydney opened in December 2019. The Sydney Coliseum Theatre is […]

Why does your business need a media kit?

A media kit, also known as a press kit, can either be a page on your website, a printed-out folder or an email attachment that contains resources and information about your organisation, event or product which journalists can use. These media kits are mainly sent to journalists or newsroom Chiefs of Staff. They help them […]

Do I need to hire a corporate crisis manager?

A crisis can emerge at any moment, threatening a company’s reputation, operations, and bottom line. This is where crisis communication becomes essential. Engaging in effective crisis communication can mean the difference between a company’s swift recovery and a long-term damage to its brand. Here are several scenarios that would warrant a business to engage in […]

How to prepare for an interview

Finding the right words to say in an TV interview can be difficult, particularly when you’re trying to get an important message across. Sometimes, this can distract a person so much they forget about how they’re physically portraying themselves, including body language. How to give an interview It’s very common to be nervous before a […]

Achieve your PR goals with the ‘Adoni Advantage’

Choosing a Public Relations Company to represent you, your company or organisation, may be challenging, but there are many distinct and clear advantages in engaging Adoni Media. Founded by media powerhouse Leisa Goddard, Adoni Media boasts one of the most experienced PR teams in the country, with specific skills across public relations, media training, corporate […]

Media training techniques and tips

Media training techniques 101. Understanding how the media works can be difficult, but by doing media training exercises and learning the fundamentals of journalism, you can learn how best to use news to your advantage. What makes the news? Have you ever wondered why a story was featured in the news or even how […]

The Top Ten tips for radio interviews and how to achieve radio coverage

Do you know the best ways to use the incredible power of radio to boost your storytelling and achieve your PR and communication goals? AM, FM and DAB radio stations can give you access to tell your story to a huge audience, while giving the listener what feels like a very personal listening experience. To […]

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