Image: David Bostock
According to new research from Everydayhero, fundraisers taking part in major community events (MCEs) raise $4,700 more on average than any other type of fundraising.
Over the last four years MCEs have seen more than $67 million given to charity through the online fundraising platform.
Everydayhero’s Managing Director, Pascale Harvie, said fundraising surrounding these events is growing at an impressive pace.
“In 2013, over 100,000 people donated to supporter pages for major community events, such as marathons and fun runs. That number has since tripled, with 315,000 people donating to event participants in 2017,” Ms Harvie said.
Ms Harvie claimed community events are a cost-effective way for smaller non-for-profits to raise capital.
“Community driven events are a great way to shine the spotlight on local charities and help them raise money without the charity itself investing huge amounts of time and resources to encourage donations.”
The company’s research highlighted that the fundraising success of these events is a result of technology advances and Australia’s increased interest in living a fit and healthy lifestyle.
“Global health and fitness trends have seen more large-scale community events emerge and with the growth in the peer-to-peer fundraising technology, it’s no surprise these events are now serious earners for many Australian non-for-profits.”
The fundraising platform is already seeing 2018’s donations spike due to annual running events held in August, including The Sun-Herald City2Surf in Sydney and The Sunday Mail’s Bridge to Brisbane.
“August running events have triggered a huge increase in donations over the platform with local communities really getting behind individual fundraisers all over the country.”
“We’re hoping this will continue until the end of running event season in October, with events like Melbourne Marathon Festival and Sunday Mail City Bay Fun Run in Adelaide driving donations.”
Everydayhero helps around 200,000 people taking part in MCEs fundraise for over 1,200 charities each year.