National award for Your Health Your Choice campaign
Winner of CMA’s Judges Choice Award
Adoni Media is proud to announced that our Your Health Your Choice campaign has taken out a National Award as Australia’s largest campaign to protect natural therapies.
The campaign, launched on July 18, has united consumers, practitioners and supporters of natural medicines like never before with more than 53,000 sign ups in the first three months and the counter is continuing to climb daily.
Australian journalist and founder of Adoni Media, Leisa Goddard and her team, created the campaign on behalf of their client, the Australian Homeopathic Association.
Ms Goddard said the goal of Your Health Your Choice was to give the community and all 17 modalities from Yoga to naturopathy a united voice both politically and in the media.
“Within weeks Your Health Your Choice was on the political radar in Canberra with the Federal Health Department listing the campaign on its current issues list,” Ms Goddard said.
Largest campaign protecting natural therapies
Your Health Your Choice calls on the two in three Australians who use complementary medicines and/or natural therapies to sign a Senate Petition to expose why the Government is ignoring positive evidence that natural medicines are effective.
More than 32,000 people signed after the Federal Government announced it was cutting the private health insurance rebate for natural therapies.
Your Health Your Choice spokeswoman Petrina Reichman told the 400 strong crowd at the CMA’s annual awards night that Adoni Media had been the driving force behind the campaign.
“We would not have been able to do it without you,” she said.
Adoni Media’s digital team has grown the campaign online with individual social media posts reaching more than half a million people.