Michelle Lee

The first Australian woman to row solo across any ocean

THE BRIEF

Michelle Lee was an unknown. At 46 she was setting out to become the first Australian woman to row solo across any ocean.
She conquered the Atlantic in the world’s toughest ocean race, but needed her story told to build a career as a motivational speaker.

THE RESULTS

Michelle Lee’s story made national and international headlines with more than 215 stories put to air or published within the first 36 hours of her completing the race.

Michelle appeared on Alan Jones, the Today Show, Sunrise, ABC Radio National, Nine News, Seven News and every major newspaper. Her story reached an audience of more than three and a half million and she is now a sought-after guest speaker.

215+
Media Stories

$1.2M+ 
ASR

3.5M+
Audience Reach

“Thank you Leisa and Adoni Media, I love the way my story has been told – Michelle Lee.”

IN THE MEDIA