Set your PR goals Identify dates, milestones, pending announcements, awards and speaking engagements as potential media events in your corporate calendar. Monitor the news cycle for opportunities to position your […]
Read MoreDuring a crisis, your organisation will likely receive more media attention than you’ve ever experienced before. This can become a problem when your team is unsure of how to respond […]
Read MoreHow to interview like a journalist Are you considering getting into journalism? You better learn how to conduct an interview. Interviewing is more than just asking questions. It’s about connecting […]
Read MoreA media (or press) release is an effective way to disperse news about an event, organisation or person and gain publicity. As you need to get your key message across […]
Read MoreHow to prepare for a radio interview Despite the rise of various digital formats, radio still maintains a strong and vital presence within the media industry. The main advantage of […]
Read MoreA good relationship with a journalist means it’s easier to pitch stories, communicate and offer your clients up as sources/commentators. Nowadays, news and social media come hand-in-hand. Knowing how and […]
Read MoreTo acquire media coverage, you first must understand how the media works and what journalists are looking for in a story or source. If you’re starting out in your business […]
Read MoreMaking your break into the television industry is no walk in the park, particularly with the competitiveness of other aspiring Australian TV presenters. Before you begin feeling overwhelmed, it’s important […]
Read MorePreparing for a TV Interview Finding the right words to say in an interview can be difficult, particularly when you’re trying to get an important message across. Sometimes, this can […]
Read MorePresentation skills – what you need to know Presenting is a hard skill to master. Most people find it challenging to stand in front of a crowd or interviewer to […]
Read More