La Scala Ballet’s first Australian show in 240 years

20 November, 2018     Posted in: Newslink

La scala ballet

Australia has welcomed Italy’s premiere ballet Teatro alla Scala for the first time with an exclusive season now open at QPAC.

Adoni Media was behind the scenes for the dress rehearsal ahead of the 12-day season, which began on the 7th of November.

To promote the opening, Adoni Media produced a video news release (VNR) that was sent to newsrooms around the country and to Italy.

It’s the first time in its 240-year history Teatro alla Scala Ballet Company has performed in Australia.

QPAC Chief Executive John Kotzas said the production would be simulcast to 10 regional towns in Queensland.

“This is a really exciting day and historic day for QPAC,” Mr Kotzas said.

“Simulcasting is one of the ways we can get as much work as we can out to regional Queensland, without them feeling like they’re missing out.

“1/25th of our population at home has a direct connection with Italy, so bringing this company to Australia was timely.”

Teatro alla Scala General Director Maria Di Freda said the company has been working five years to make it possible to perform in Australia.

“We have visited 109 cities in 39 countries, with Australia now being the 40th,” Ms Di Freda said.

“In this case, we’ve used local extras and kids from the local ballet schools, the local orchestra, so really, there are relationships that are born and can last through time.”

The Queensland Symphony Orchestra will be performing the music for the productions of Giselle and Don Giovanni and Maestro David Coleman said the orchestra plays with passion, enthusiasm and energy.

Maximising media coverage

By providing a video news release, QPAC was able to send performance footage and interviews to newsrooms around the country that weren’t able to send cameramen, photographers or journalists to the media call.

QPAC Public Relations


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