Whether you’re a journalist wanting a career change, a student about to graduate from university or just interested in the world of Public Relations (PR), it’s hard to know how to get your start in the industry.
Contrary to popular belief, working in PR isn’t just one big party. There’s a lot more to it than launch parties and fancy events. Hard work and lots of behind-the-scenes efforts go into creating successful PR campaigns.
In this competitive industry, it’s crucial that you set yourself apart and that can seem rather daunting.
So, here’s a few tips and tricks we have learned here at Adoni Media, which can help you get your start into the PR industry.
PR is about 95 per cent writing, so it’s important that you’ve got excellent grammar skills and can write for different types of audiences and media platforms. You’ll also need to be able to communicate clearly, while also thinking about the key messages and writing in a tone.
Knowing and understanding how the media works is the key to great PR. This is because all the stories your write need to be pitched to journalists. When writing your pitches, you should know which publication the best is ‘fit’. It’s also important to keep up to date with current affairs, as you need to know what’s currently going on in the world.
For university students, internships are the best way to start getting valuable experience in the industry. Most employers look for people who understands how PR works, rather than just a university degree. Experience will show that you have transferrable skills, which is what employers are looking for.
The industry is always changing and keeping up to date in the latest news and trends. So, original ideas and creative thinking are highly sort after in employees. When you’re thinking about applying for a job, show off your creative side by thinking of a different way to show off your skills. Employers are always look for innovative people who can think outside the square, so just give it a go!
You’ve probably heard the saying it’s not what you know, it’s who you know. This couldn’t be more accurate in the PR industry. Networking is an important aspect of PR and it’s crucial that you can speak to people and connect with them. Social media is a part of our everyday lives, so it might be a good idea to sign up to networking sites such as LinkedIn. You never know when a contact will become important in the future.