How to build a strong corporate communication strategy

Corporate communications refers to the activities involved with managing both internal and external communication in business.

The main goal of corporate communications is to create a positive, open communication flow between stakeholders, investors, the public and employees, contributing to a company’s brand.

Our Communications Director Clare Christensen said that corporate communications about crating engagement with a company.

“It’s the story behind the organisation and the people who work there,” she says.

“Corporate communications is also about informing the public and staff of any goings on in the organisation.”

Corporate communications is often split into three categories. Management communication occurs with both internal and external target audiences. Marketing communication involves sponsorship, selling, advertising and direct mail. Finally, organisational communication usually includes public relations, corporate advertising, employee communication, investor relations and public affairs.

These three tiers of corporate communication can be used to create strategies that will benefit your organisation.

Corporate Communication Strategies

The best way to achieve results is to devise corporate communications strategies. Corporate communication strategies can help ensure that your business communicates effectively with everyone involved.

Effective corporate communication strategies include tactics such as:

• Media training and relations
• Investor relations
• Public relations
• Social media campaigns
• Corporate brand management
• Publicity
• Sales communications support
• Strategic planning
• Community outreach programs
• Stakeholder and community engagement
• Issues and Public affair management
• Government relations
• Crisis management.

These methods will elevate your business to the next level and help you communicate externally and internally.

Some corporate communication strategy examples include:

• Budget Planning:

  For any sort of internal communications campaign to be successful, the corporate communications department will need allocated funding for resources. Knowing how much you’re already spending and what areas need funding will help you plan strategies and campaigns that will improve corporate communication flow.

• Improving both peer to peer and manager to employee communications:

  When it comes to internal communications, the tools that you use matter. Slack, Wrike and Intranet services will improve how your employees communicate with you and to each other. With these services, you can measure how your employees use their time and help to complete tasks, brainstorm ideas or improve customer services.

• Choose your spokes people wisely:

  While it’s a good idea to pick chief executives as your main spokespeople, you might also want to think about choosing your employees as secondary spokespeople. In recent years, there’s been a spike of the public wanting to hear from employees sharing their stories. This humanises the business and can help you stand out from your competitors.

At Adoni Media, we customise our approach to corporate communication strategies to fit every type of business.