HERE’S WHY YOUR BUSINESS NEEDS A SOCIAL MEDIA STRATEGY
Did you know that nearly half of small businesses don’t have a social media strategy yet social media is increasingly where customers are searching out products and services?
Our public relations team at Adoni Media manages social media strategies for clients every week and in many cases, they’re integrated with public relations plans ensuring maximum audience reach.
With so many of the same questions coming from clients we asked our team to put together some of their key pieces of advice about why having a social media strategy is so important.
ATTRACT CUSTOMERS AND CLIENTS
Social media is the most powerful channel that you can control for communicating and engaging directly with current clients and customers, as well as use as a funnel to attract new ones. It’s estimated 79% of Australians are active on social media and for businesses that is a huge untapped audience if they are not on social media.
Research shows it influences what people buy and who they buy it from with at least 80% of consumers admitting they are more likely to make a purchase based on a social media review. That means Google My Business reviews matter! You can find more on GMB Reviews in this blog.
When it comes to brand trust social media is also a critical influencer. It is estimated 64% of consumers are more likely to trust a brand if it interacts positively on social media so the way you engage, the words you use, the time it takes you to respond and how you manage negative reviews is important when it comes to building and protecting brand authority and loyalty.
IMPROVES SEO RANKING
SEO (search engine optimisation) determines where you rank. Basically it is whether people find you or your competitor first when they go to Google and put in a search term for your type of service or product. The goal is to be number one. If you don’t show first position in the organic search result then you want to at least be on the first page.
A strong social media strategy will grow your followers and give you a tool to to drive traffic to your website. The more traffic to your website the more you will trigger the Google algorithm to rank your site and push you higher in the search results.
Key to successfully driving traffic from social media to the website is having the right content to encourage them to click through.
RE-ENERGISES BRAND LOYALTY
In addition to supporting SEO, an effective social media strategy helps strengthen brand identity and affirm values. Followers want content that they can resonate with that nurtures a sense of community or belonging.
From a brand or business perspective the worst approach you could take is a hap-hazard one where you are not clear on your theme, messaging or call to action. The advantage of investing time in creating a deliberate strategy with clear goals is that are then able to start conversation and build your brand image in a way that connects with a target audience that is most likely to convert to sale.
If you are thinking you don’t have key messaging and aren’t clear on your branding statements nor social media strategy we can help with a workshop to get you started.