Every business has a story to tell that can build brand awareness and help customers and stakeholders better understand the service you provide and importantly, why you do what you do. The challenge is knowing how to tell that story and that’s how PR adds value to your business. 

Public relations gives you access to media and communication experts who help identify what’s interesting about your story and shape it in a way that makes it relevant to your audience. Key to good PR is partnering with a team that has the knowledge and contacts to distribute your story to the right publications and programs to target your customers, stakeholders and industry. 

To help you better understand the ways PR adds value to your business we asked  

Leisa Goddard, who founded national public relations firm Adoni Media to break down some of the key value-adds. 

PR increases visibility of products and services   

PR is more than generating media coverage on the nightly news or in the newspaper. Great PR is creating content that can also be re-shared across social media platforms and websites to engage and maximise audience reach. A Media Release for a news organisation is powerful but so is a well-researched thought-leadership piece featured in an industry publication. 

PR personalises your brand  

People like to put a face to a name and a business and brand is no different. Consumers and decision makers want to know the people, ethics and experience of the professionals they are doing business with. PR adds value because it works to promote facts, research and stories that build brand trust both in products and in the leadership team. 

Attract your brands target demographic 

Using PR helps to retain existing customers and clients as well as attract a new target audience. Good PR professionals will do the research to understand your market and have the media industry knowledge to match it to publications and outlets that target the appropriate demographic. 

Builds your brands image through PR 

Every PR opportunity is a chance to promote your core beliefs, strategy and successes. All PR campaigns should provide clients with media assets including fact sheets, media libraries and key messages that help you and the media tell your story and promote your brand. 

Adoni media’s Leisa Goddard has been a delivering PR, crisis and media advice for almost a decade. Before founding Adoni Media she was a journalist, foreign correspondent and remains an on-air contributor for news and opinion programs. 

 

If you can see the benefits of using PR to add value to your business, the team at Adoni Media can help. To take the next step contact us at [email protected]