Blog Category: Digital

How to build your brand’s reputation

1 April, 2019     Posted in: Digital, Public Relations

Brand reputation management is arguably the most important aspect of any business, as it can make or break your company. Brand reputation is the sum of ideas and emotions that […]

The pros and cons of social media during a crisis

11 March, 2019     Posted in: Digital

Social media, whether we like it or not, is a tool that plays a vital role in communications. It allows news to spread faster than ever before, which in the […]

How to handle crisis communication in the digital age

5 February, 2019     Posted in: Crisis Management, Digital

Crises can make or break an organisation by impacting a company’s reputation. Since the introduction of social media, customers are more connected with businesses and brands than ever before and […]

How hashtags are the key to PR success

23 January, 2019     Posted in: Digital

Social media strategies are integral to creating successful public relations (PR) campaigns. There are many tools you can use, and one of the most effective tools is hashtags. Instagram, Twitter […]

The impact of technology on corporate communication

15 January, 2019     Posted in: Corporate Communications, Digital

In a world where nearly everybody has a smartphone and easy access to a computer or tablet, it’s easy to see how technology has impacted the way we communicate. The […]

Social media predictions for 2019

19 December, 2018     Posted in: Digital

With the new year approaching, we’re expecting to see new trends and major changes to the social media landscape in 2019. So, let’s take a look in our crystal balls […]

From Our Interns: Nicola’s Experience

17 December, 2018     Posted in: Digital, From our interns, Public Relations

Like all University students in this day and age, I knew I needed real experience in PR firms to get a job when I graduate. So, I began the hunt. […]

The impact of internet on reputation management

28 November, 2018     Posted in: Digital

The internet and its role in everyday life has led to a major reinvention in the way businesses operate and market themselves, and reputation management is no exception. Traditionally, reputation […]

Retargeting Advertisements: How they work and why they’re useful

29 June, 2018     Posted in: Digital

How they work and why they’re useful We’ve all been there – you visited an online store and viewed a really nice jacket or pair of boots, then you quickly […]

Why you need to consider event marketing

12 June, 2018     Posted in: Digital

How do I go about marketing my event? A key difference between a successful and unsuccessful event is the marketing. Event marketing needs to be planned and executed in a […]