Blog Category: Digital

The impact of internet on reputation management

28 November, 2018     Posted in: Digital

The internet and its role in everyday life has led to a major reinvention in the way businesses operate and market themselves, and reputation management is no exception. Traditionally, reputation […]

Retargeting Advertisements: How they work and why they’re useful

29 June, 2018     Posted in: Digital

How they work and why they’re useful We’ve all been there – you visited an online store and viewed a really nice jacket or pair of boots, then you quickly […]

Why you need to consider event marketing

12 June, 2018     Posted in: Digital

How do I go about marketing my event? A key difference between a successful and unsuccessful event is the marketing. Event marketing needs to be planned and executed in a […]

What do I really need to know about social media?

4 June, 2018     Posted in: Digital

Social media has become embedded in everyday life. Everywhere you look, there will be someone that’s on social media or an organisation advertising for followers. Social media is a huge […]

Why influencers will profit from Facebook changes

2 March, 2018     Posted in: Digital

BRANDS will need to work harder to engage consumers on Facebook as algorithm changes promote personal content over news. Facebook’s latest algorithm update has sparked controversy as it prioritises posts […]

What is AI? How are digital marketers using it to bring more customers to your business?

7 February, 2018     Posted in: Digital

Have you asked Siri, Cortana or Google the weather forecast for tomorrow? Has Facebook known the right friends to suggest as tags in your photos? Does Netflix recommend a list […]

The new ways to use video to grow your brand

23 January, 2018     Posted in: Digital

  CORPORATE VIDEOS used to be something companies would invest in only if the marketing budget allowed. Today, 87% of online marketers use video content as part of their corporate […]

Digital marketing phrases – Breaking the buzzword bubble

18 November, 2017     Posted in: Digital

Confused when you speak to digital marketing experts? What if I told you it was designed to be that way. Digital is a complex world, which is forever changing by […]