Blog Category: Digital

How to handle crisis communication in the digital age

5 February, 2019     Posted in: Crisis Management, Digital

Crises can make or break an organisation by impacting a company’s reputation. Since the introduction of social media, customers are more connected with businesses and brands than ever before and […]

How hashtags are the key to PR success

23 January, 2019     Posted in: Digital

Social media strategies are integral to creating successful public relations (PR) campaigns. There are many tools you can use, and one of the most effective tools is hashtags. Instagram, Twitter […]

The impact of technology on corporate communication

15 January, 2019     Posted in: Corporate Communications, Digital

In a world where nearly everybody has a smartphone and easy access to a computer or tablet, it’s easy to see how technology has impacted the way we communicate. The […]

Social media predictions for 2019

19 December, 2018     Posted in: Digital

With the new year approaching, we’re expecting to see new trends and major changes to the social media landscape in 2019. So, let’s take a look in our crystal balls […]

From Our Interns: Nicola’s Experience

17 December, 2018     Posted in: Digital, From our interns, Public Relations

Like all University students in this day and age, I knew I needed real experience in PR firms to get a job when I graduate. So, I began the hunt. […]

The impact of internet on reputation management

28 November, 2018     Posted in: Digital

The internet and its role in everyday life has led to a major reinvention in the way businesses operate and market themselves, and reputation management is no exception. Traditionally, reputation […]

Retargeting Advertisements: How they work and why they’re useful

29 June, 2018     Posted in: Digital

How they work and why they’re useful We’ve all been there – you visited an online store and viewed a really nice jacket or pair of boots, then you quickly […]

Why you need to consider event marketing

12 June, 2018     Posted in: Digital

How do I go about marketing my event? A key difference between a successful and unsuccessful event is the marketing. Event marketing needs to be planned and executed in a […]

What do I really need to know about social media?

4 June, 2018     Posted in: Digital

Social media has become embedded in everyday life. Everywhere you look, there will be someone that’s on social media or an organisation advertising for followers. Social media is a huge […]

Why influencers will profit from Facebook changes

2 March, 2018     Posted in: Digital

BRANDS will need to work harder to engage consumers on Facebook as algorithm changes promote personal content over news. Facebook’s latest algorithm update has sparked controversy as it prioritises posts […]