Google research shows 50 percent of all internet users look for videos about a product or service before they buy and that makes video a powerful marketing tool that is increasingly being used on websites, blogs and social media.
Latest research shows four times as many customers would rather watch a video than read and video content, like the Instagram post below, are 40 times more likely to be shared on social media allowing fashion labels, business owners and big corporates to promote their brand and speak directly to their target audience.
You want to create content that converts to sales.
Videos up to two minutes have the highest engagement and professionally produced video, optimised for E-commerce, outperforms user-generated video by 30 percent.
It’s why 87 percent of online stores in America are using video content and the marketing trend is being followed here and our digital video marketing teams work with our PR professionals to refine our client’s video story-telling to reflect customer demographics and sales activity.
Social Media Video
Organic and paid video is increasingly appearing across Facebook, Instagram, Twitter and Linkedin feeds and are highly effective marketing channels, particularly for small to medium businesses.
It’s useful to note that 51% of smartphone users have discovered a new company or product while searching on their mobile device with shorter, “snackable” video content achieving some of the highest click-through rates to websites.
Video needs to be part of a social media marketing campaign that is supported by quality content writing, Facebook advertising, and a schedule that is based on extensive audience and performance metrics so you know exactly who your audience is, how best to engage them and what results you are achieving.