Digital Strategy

Clients report increases in sales of up to a 300% within weeks, social media posts go viral reaching half a million people, and performance data shows businesses are converting more high-value customers because SEO-improves Google rankings.

We’re doing Digital differently to help you rank and give you free PR

You’ve invested in a website because you want customers to find you and like you, we’re sick of digital being a confusing mishmash of buzzwords and acronyms. Like you, we just want to see results!

AdWords campaigns, when run properly, deliver faster and measurable results. It’s a great way to affordably kickstart your online marketing and that’s why have an expert team doing it.

But, we know ranking above your competitors without having to buy ads is the long-term goal. Organic, first page search engine rankings generate leads and increase sales. Fewer than 10% of people ever click past page one of a Google search.

What are we doing? We’ve streamlined digital marketing.

To help you out rank and out perform your competitors, while benefiting from more instant results from increased traffic, we’ve overhauled our approach to digital.

GONE are the often confusing bundles of separate, multi-level SEM and SEO packages.

HERE we’re delivering one streamlined, integrated solution to grow your business with:

• Increased traffic – Adwords (SEM)
• Increased ranking – Search Engine Optimisation (SEO)
• Increased brand awareness – Public Relations (PR)

One team – Google certified digital experts, journalists, PR specialists and production teams – working together. We call it SEO PLUS.

“Because we’ve learnt the most effective digital strategy is driven by data and supported with PR.” – Leisa Goddard

Award-winning proof our Digital PR strategies work

Adoni Media has driven award winning campaigns with innovative digital strategies. Most recently, Leisa Goddard and her team created the Your Health Your Choice campaign to protect natural therapies and medicines from Federal Government funding cuts, bias, regulatory change, and bans from sale.

On behalf of the Australian Homeopathy Association, Adoni Media has successfully unified numerous key bodies representing natural health practitioners across Australia and mobilised consumers to fight to maintain their choice in healthcare.

Since launching in late July 2017, the Your Health Your Choice campaign has delivered to date:

• A growing online petition with 72,200 signatures within the first four months
• An active and highly engaged social media presence with over 20,000 followers.
• Facebook posts that reach more than half a million people
• Digital cross-promotion, encompassing online media coverage and national TV, radio and print news updates.
• A global digital strategy with the campaign shared internationally across Europe, Britain, Asian and the USA so far. Your Health Your Choice has been translated into German, Russian, French and Japanese, to name a few!

Protect Home Visits is another example of how digital strategies can mobilise consumers and industry bodies alike. To effectively influence government policy, the Protect Home Visits campaign used a targeted combination of digital and traditional media strategies. In addition to traditional publicity techniques, Adoni Media was instrumental in:

• Promoting a successful online petition that garnered over 107,000 signatures from Australian families
• Supporting a web and social media presence reaching 9,000 followers across Australia
• Assisting in complex stakeholder relationships with the National Association for Medical Deputising, The Federal Department of Health, and numerous industry bodies

These examples demonstrate just some of the services that Adoni Media can offer your business or organisation, to create a highly effective digital strategy. Contact our team now to determine how Adoni Media can help you connect with audiences online.