• Home
  • About
  • Our Services
    • Public Relations
    • Media Training
    • Video Production
    • Crisis Management
  • Our Work
  • Blog
  • Contact Us
  • Home
  • About
  • Our Services
    • Public Relations
    • Media Training
    • Video Production
    • Crisis Management
  • Our Work
  • Blog
  • Contact Us
Crisis Management: Is it important and how is it effective

Crisis Management: Is it important and how is it effective

Every business or organisation can be susceptible to a crisis. Crisis Management is an important public relations tool in minimising damage to a company’s reputation.

Effective crisis management cannot occur without quality communication. Being able to communicate quickly and in the right way during and after a crisis can determine the overall outcome of the situation and the impact on your company and your brand.

Tips for effective Crisis Management:

  1. Preparation is key

Be prepared and keep up to date. Create a Crisis Management Plan (CMP), which details your Crisis Communications Strategy. This should be checked annually to ensure all types of crises are planned for and media messaging is up to date. If a crisis occurs, you won’t have time to start at the beginning.

In the CMP, think of all possible scenarios that may happen and write detailed media procedures. Will you issue a media release? Will you host a press conference? Will you send updates through social media?

Your company should designate a crisis management team who can be called on if a situation arises. Be sure to include a communications specialist and spokesperson and have their contact details at the ready.

  1. Assess the situation calmly and quickly

The most important thing when dealing with a crisis is to move quickly but calmly. Get to know your facts and work out where the threat is coming from.

Whether it’s from social media or news outlets, pin-pointing exactly where and what people are saying can make it easier to identify the situation and work out how best to handle it.

  1. Keep key messages consistent

Do not avoid the media – this just looks like you’ve got something to hide. Think about what message you want to deliver to the public and be consistent. Your messages should be humanised and respectful.

You may need to go out fighting or you may need to accept responsibility. Sometimes, it’s best to apologise. Look to your CMP for the best way to respond to different crises.

  1. If appropriate, take ownership of the crisis

If you are indeed at fault, taking responsibility for the crisis and being forthcoming with what you plan to do, might be the best way to start rebuilding rapport with the public.

  1. Prepare your spokespeople

Spokespeople should be properly media trained so they know how to front journalists. They’ll learn what to say, what not to say and how to present themselves.

Assign the ‘right’ spokespeople to deliver your message to the media. Whether it’s the CEO, the PR specialist or the head of a department, use the person who knows about the situation and who shows credibility and confidence.

  1. Stay in control of the situation

If a crisis does occur, be proactive and take control of the situation. This may include holding press conferences, writing media releases, and undertaking interviews. While daunting, it is an opportunity to get your point of view out there.

Why Crisis Management is important?

Crisis Management is crucial. You can’t ignore a crisis nor the public and media scrutiny which may follow.

It’s important to keep communication open with your stakeholders, the media, and the public to minimise damage.

Have you ever had to call on your Crisis Management Plan?

Are you crisis ready? As experienced senior journalists and communications specialists, the Adoni Media team can help your business plan, prepare, and protect your brand and reputation, contact us.

 

Recent Posts
  • The Importance of having a good Spokesperson
  • How to use PR to promote a charity
  • What is Search Engine Marketing? (SEM)
  • The benefits of having social media in your PR strategy
  • Reactive PR needs to be in your Public Relations strategy
Categories

Five tips for creating a media release

Previous thumb

The difference between earned, paid and owned media

Next thumb
Scroll
  • Home
  • About
  • Our Work
  • Careers
  • Blog
  • Contact Us
social_icons
social_icons
social_icons
social_icons
social_icons
Brisbane
  • Level 5, 196 Wharf St, Spring Hill,
    QLD 4000
  • +61 7 3181 5650
Sydney
  • Level 29, Chifley Tower, 2 Chifley Square,
    Sydney NSW 2000
  • +61 2 9216 9074
Perth
  • Level 28, AMP Tower, 140 St Georges Terrace,
    Perth WA 6000
  • +61 8 6364 5043
Adoni Media. @2022. All Rights Reserved. Site supported by Content Hive