Blog Category: Content Marketing


HOW TO WRITE AN ARTICLE

20 July, 2020     Posted in: Content Marketing, Newslink, Public Relations

Want to know how to write an article that will drive traffic to your website and build strong SEO? Here are five tips on how to write successful content. Remember […]






AN UBER SUCCESSFUL CAMPAIGN: HOW UBER EATS USED THE POWER OF CELEBRITY TO CREATE A VIRAL ADVERTISING CAMPAIGN

10 February, 2020     Posted in: Celebrities, Content Marketing, Publicity

It was the television advertisement that had the whole world liking, commenting and sharing. But how did Uber Eats  take something as simple as home-delivered food and turn it into […]






Tips for success at university: Media & communications

20 December, 2019     Posted in: Content Marketing, Public Relations

It’s often daunting thinking about finishing your university degree. Good advice, experience and knowledge can help you have success at university and beyond. Specifically, if you are studying a media, […]






LINKEDIN TIPS FOR YOUR BUSINESS

2 December, 2019     Posted in: Content Marketing, Digital

Do you need some LinkedIn tips? LinkedIn as a social media platform has evolved into more than just a place to look for a new job. If used effectively, it can […]






WHY YOUR MARKETING STRATEGY SHOULD INCLUDE VIDEO

18 October, 2019     Posted in: Content Marketing

How effective is your marketing strategy? As a business owner you’re probably looking for the most cost effective way to stand out over your competition. Whether you’re looking to attract […]






KELLOGG’S CHANGE IT UP FOR AUSTRALIAN FARMERS: PR CAMPAIGN CASE STUDY

    Posted in: Content Marketing, Public Relations

Have you ever wondered how Kellogg’s became a household name? It’s all down to the Aussie farmer. For the better part of a century, Kellogg’s has produced some of Australia’s […]






HOW TO CREATE AN EFFECTIVE CAMPAIGN

26 September, 2019     Posted in: Content Marketing, Digital, Public Relations

A huge part of Public Relations is producing creative and engaging content that resonates with audiences and the media. Most successful campaigns effectively understand their target demographics while catering to […]






COVER LETTER EXAMPLES: HOW TO STAND OUT

    Posted in: Content Marketing, Corporate Communications

Do you need cover letter examples? With graduation looming for some, the panic of updating your resume and cover letter for applications is starting to set in. It’s easy to […]






SOCIAL MEDIA TIPS FOR SMALL BUSINESS

22 August, 2019     Posted in: Content Marketing, Digital, Journalist or Blogger, Talent Management

Need some social media tips? The first steps a small business takes into the chaotic world of social media can define the course of the business as it grows and […]