After more than 40 years, Chicken Treat underwent a brand transformation to introduce new-look restaurants, new menu offerings, and a new leadership team.
The goal of PR was to launch the exciting new era for the much-loved WA food franchise and support the marketing team to raise brand awareness, connect with customers, and help franchise partners grow their business ahead of plans to expand nationally.
A long-term PR partner of Chicken Treat, Adoni Media has achieved mainstream media coverage while simultaneously helping raise the profile of the company’s CEO with stories across business and finance news organisations, including the Australian Financial Review.
From one launch of a new burger, Adoni generated more than 30 media stories including international coverage with a story running in London’s Daily Mail.
Video News Releases have been an effective PR tool in creating publicity and supported Chicken Treat’s marketing and operations team with material to use across internal and external communications.
As well as traditional PR, Adoni has delivered thought leadership articles and marketing videos for Chicken Treat as well as media training.