MEDIA RELATIONS CAN BOOST YOUR COMMUNICATIONS STRATEGY

Media relations is a vital part of any communications strategy if managed effectively. However, the thought of managing media relations can sometimes be daunting. Who do I call? What do I say? How do I know if my pitch is newsworthy? Having a tailored media relations strategy will help with this and allow you to make […]

INTRODUCING AUSTRALIA’S NEWEST SPORTING LEGEND

A look at how we told Michelle Lee’s story Sydneysider Michelle Lee recently made international headlines when she completed the Talisker Whiskey Atlantic Challenge – becoming the first Australian woman to row solo across any ocean. As the agency to tell Michelle’s story, the team at Adoni Media worked hard over the past six months […]

PUBLIC RELATIONS CHALLENGES IN THE DIGITAL AGE

Platforms like social media, digital newspapers, blogs and 24-hour television and radio current affairs channels, has created many public relations challenges and advantages. These platforms, along with other challenges, including the 24-hours news cycle, have forced PR professionals to adapt to the constantly changing media industry. Our Communications Director Clare Christensen says when getting media […]

TELUM TALKS TO LEISA GODDARD

Telum Talks To Leisa Goddard, Managing Director, Adoni Media What is your approach to media training? If you are going to do media training, you want to do it with somebody who has been in the sort of situations and covering the stories that you’re likely to face. A key part of it is giving […]

EVENT PLANNING FOR PUBLIC RELATIONS

Event planning with the media is vital if you want to achieve positive publicity and have an effective public relations strategy that achieves real ROI. Building brand awareness and engaging with the public is almost impossible without them. Since public relations and event planning can’t be taught in a ‘how-to’ book, our Account Manager at […]

HOW TO CONTACT A CURRENT AFFAIR

From dodgy tradesman to dole bludgers, nasty neighbours to narcissistic con men, A Current Affair has long been a favourite of viewers of Australian television. A Current Affair, most commonly known as ACA, first graced Aussie TV screens in 1971. As many as 1 million people a night tune in to the national show. It […]

WHAT TO INCLUDE IN A PRESS KIT

A press kit is an effective tool that should be considered when launching your brand or raising its awareness, for both large high-profile businesses and small start-ups. While it may seem overwhelming and many people question ‘how do I make a press kit?’, it’s simply an information packet containing everything all readers (such as journalists, […]

WHEN IS THE BEST TIME TO POST ON SOCIAL MEDIA?

It can be hard to know when is the best time to post on social media. People are on Facebook, Instagram, Twitter, and Pinterest throughout the day and night when they are likely to see and engage with your content can vary between demographics. This is why we’ve created a quick guide to let you know […]

AUSTRALIAN TV PRESENTERS

Lisa Wilkinson Lisa Wilkinson began her career as editor at Dolly Magazine and Cleo. She quickly moved to presenting the 2000 Summer Olympics with The Morning Shift. In 2005, Lisa began hosting Weekend Sunrise and then became co-host on Today. Lisa is now co-hosting The Project. Waleed Aly Only a few people can grab an […]

HOW TO WRITE A PROFESSIONAL BIO

Professional bios are usually the most important piece that you’ll ever write. First impressions count, so bios also help you to promote your own personal brand and personality. Bios normally reach targeted audiences, which can also include the media. Writing a bio online needs to showcase your professional achievements and reflects your development throughout your […]

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