Publicity | Adoni Media

How to use PR to promote a charity

Charities and not-for-profit organisations rely on public support to survive through donations, volunteers, or philanthropists. Raising awareness is key to the success of a charity and/or fundraising campaign and PR can help do just that. So, how can you use PR to promote a charity? Effective PR for a charity Many people think PR is […]

What is Search Engine Marketing? (SEM)

Do you ever click through to the second or third page of Google results? We’re going to hazard a guess and say “not likely”. If that’s where your business is ranking, you need to grow your online visibility and one way is through SEM. What is SEM? It’s Search Engine Marketing. In this face-paced, technology-driven […]

Reactive PR needs to be in your Public Relations strategy

PR is more than launching campaigns to build brand awareness. Good PR includes monitoring the news cycle to identify opportunities where you can be put forward as a media spokesperson on behalf of your industry. It builds authority and it is why reactive PR needs to be included in your public relations strategy. What is […]

How to prepare for a media interview

You are told you must speak on behalf of your company, but do you know how to prepare for a media interview? The other big question is will it be a media conference with a lot of journalists or just an interview with one reporter? The first thing people usually worry about is knowing what […]

What is Search Engine Optimisation? (SEO)

Every second, more than 70,000 people search Google. With 75 per cent NEVER scrolling past the first page, you cannot afford to be ignored. Search Engine Optimisation (SEO) is the digital marketing tool to improve your ranking within search engines. The higher your SEO, the more likely you’ll appear on the first page of search […]

A world-first delivering lung checks to regional miners

Heart of Australia, in partnership with the Queensland Government, has officially launched a first-of-its kind mobile medical imaging clinic called HEART 5, that will provide increased accessibility to lung checks to current and former mine and quarry workers in rural and remote Queensland. The fifth truck in the Heart of Australia fleet, HEART 5, includes […]

Who is Leisa Goddard?

Adoni Media’s Founder and Managing Director, Leisa Goddard, has more than 30 years of media experience and continues to appear on Australian television screens as a contributor on Sky News Australia. During her impressive media career, Leisa has worked for Ten, Nine, and Seven across programs including news, Sunrise, The Morning Show, The Project and as […]

How to reach your audience through radio and online

Whether it be listeners turning in to radio, online or listening live through a stereo or an app, radio is a proven influential tool that reaches a wide audience. Radio remains a powerful medium, with 82% of Australians tuning in weekly to AM/FM/DAB+ radio over-the-air, online or via catch-up podcasts each week. Our Communications Director, […]

Why you need a media wall banner to increase brand awareness

Media wall banners are commonly used at press conferences and here’s why you should have one as part of your PR toolkit. A media banner helps build brand awareness which assists with public relations and marketing. What is a media wall banner? Media wall banners are logo walls that are used as backdrops for media […]

Media Interviews: when should you invite the media?

Media interviews are great opportunities to showcase your brand and become an expert commentator in your industry. However, what might be a big event for you and your organisation may not necessarily be considered ‘newsworthy’ by a journalist. The rule of PR and the first question you should always ask yourself: “when should I invite the […]

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