Lisa Wilkinson Lisa Wilkinson began her career as editor at Dolly Magazine and Cleo. She quickly moved to presenting the 2000 Summer Olympics with The Morning Shift. In 2005, Lisa […]
Read MoreWhat you need to know Professional bios are usually the most important piece that you’ll ever write. First impressions count, so bios also help you to promote your own personal […]
Read MoreNever underestimate the importance of pictures Photos and video are incredibly important in capturing audience attention and cannot be underestimated in our increasingly visual world. The ease in which […]
Read MoreA good relationship with a journalist means it’s easier to pitch stories, communicate and offer your clients up as sources/commentators. Nowadays, news and social media come hand-in-hand. Knowing how and […]
Read MoreWhy and how to network Networking is a vital for any individual who wants to connect and engage with people for mutual benefits – and is especially important in media […]
Read MoreTo acquire media coverage, you first must understand how the media works and what journalists are looking for in a story or source. If you’re starting out in your business […]
Read MoreWhat’s the role of a commentator? The role of a commentator is to provide additional information, inside knowledge and not surprisingly, commentary, about events currently occurring. They’re not limited […]
Read MoreHow to handle an interview request the right way When a journalist calls, it’s exciting and terrifying. They might be calling as a result of a media release you’ve issued, […]
Read MoreWhat you need to put together a news story Have you ever wondered why a story was featured in the news or even how the media decides what stories are […]
Read MoreWhat do the terms even mean? Owned, paid and earned media are terms you may have heard bandied around by PR, marketing and digital specialists. What do they mean? In […]
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