Blog Category: Publicity


What to do if a journalist comes calling

11 May, 2018     Posted in: Crisis Management, Media Training, Publicity

How to handle an interview request the right way When a journalist calls, it’s exciting and terrifying. They might be calling as a result of a media release you’ve issued, […]






What makes the news?

3 May, 2018     Posted in: Publicity

What you need to put together a news story Have you ever wondered why a story was featured in the news or even how the media decides what stories are […]






The difference between earned, paid and owned media

30 April, 2018     Posted in: Publicity

What do the terms even mean? Owned, paid and earned media are terms you may have heard bandied around by PR, marketing and digital specialists. What do they mean? In […]






5 tips to creating an effective media release

23 April, 2018     Posted in: Publicity

The importance of a media release WRITING AND SENDING a media release is one the most effective ways to pitch your story to a newsroom. A release can be an […]






The dos and don’ts of presenting

20 April, 2018     Posted in: Media Training, Publicity

The key tips you need to feel confident and comfortable in front of a reporter Presenting is a hard skill to master. Most people find it daunting to stand in […]






How to pitch to a newsroom

16 April, 2018     Posted in: Media Training, Publicity

Ever wanted to pitch your story to a newsroom? Here’s how Newsrooms are busy places. In fact, with digital and online content growing by the day (seemingly by the hour!) […]






The importance of finding your story

4 April, 2018     Posted in: Publicity

Every business wants publicity – but how can you get the media coverage you need to grow your audience and sales? A good media story doesn’t necessarily talk about a […]






7 golden rules for a successful government relations campaign

22 March, 2018     Posted in: Publicity

Adoni Media will be vying for a national award tonight at the Mumbrella CommsCon event, with its Your Health Your Choice campaign nominated for Best Government Relations Campaign. As Adoni’s […]






UK study shows why TV advertising isn’t dead

12 January, 2018     Posted in: Publicity

TV ADVERTISING WORKS: A new UK study has found television advertising is the “safest” advertising investment In this highly digital age, we are increasingly asking questions about whether television advertising […]






Make your media release stand out in a journalist’s inbox

10 November, 2017     Posted in: Publicity

What’s the sense in paying a PR media consultant to painstakingly research and write a media release if journalists don’t open the email to read it? In a newsroom, the […]