News | Adoni Media

The Importance of having a good Spokesperson

Investing in a media-trained spokesperson is one of the most important things you can do for your business. Spokespeople can include CEOs, executives, experts, any go-to people for interviews, or anyone who is called upon by the media to comment. It’s critical that you select someone who understands how to clearly convey your message to […]

How to use PR to promote a charity

Charities and not-for-profit organisations rely on public support to survive through donations, volunteers, or philanthropists. Raising awareness is key to the success of a charity and/or fundraising campaign and PR can help do just that. So, how can you use PR to promote a charity? Effective PR for a charity Many people think PR is […]

Reactive PR needs to be in your Public Relations strategy

PR is more than launching campaigns to build brand awareness. Good PR includes monitoring the news cycle to identify opportunities where you can be put forward as a media spokesperson on behalf of your industry. It builds authority and it is why reactive PR needs to be included in your public relations strategy. What is […]

How to prepare for a media interview

You are told you must speak on behalf of your company, but do you know how to prepare for a media interview? The other big question is will it be a media conference with a lot of journalists or just an interview with one reporter? The first thing people usually worry about is knowing what […]

A world-first delivering lung checks to regional miners

Heart of Australia, in partnership with the Queensland Government, has officially launched a first-of-its kind mobile medical imaging clinic called HEART 5, that will provide increased accessibility to lung checks to current and former mine and quarry workers in rural and remote Queensland. The fifth truck in the Heart of Australia fleet, HEART 5, includes […]

Who is Leisa Goddard?

Adoni Media’s Founder and Managing Director, Leisa Goddard, has more than 30 years of media experience and continues to appear on Australian television screens as a contributor on Sky News Australia. During her impressive media career, Leisa has worked for Ten, Nine, and Seven across programs including news, Sunrise, The Morning Show, The Project and as […]

Why thousands of PR emails get ignored by journalists

If you want a journalist to respond to your PR emails then you must read this advice piece from a former News Manager and senior television news producer who has thrown out thousands of Media Releases during her career. Adoni Media’s Senior Account Manager Jane Henschke opens up about the decades of frustration working in […]

Media Interviews: when should you invite the media?

Media interviews are great opportunities to showcase your brand and become an expert commentator in your industry. However, what might be a big event for you and your organisation may not necessarily be considered ‘newsworthy’ by a journalist. The rule of PR and the first question you should always ask yourself: “when should I invite the […]

Why your CEO needs media training

Media training is a vital tool to help your CEO and executives prepare to speak with the media. Here’s what you should do to prepare. Set your PR goals Identify dates, milestones, pending announcements, awards and speaking engagements as potential media events in your corporate calendar. Monitor the news cycle for opportunities to position your […]

Project highlight: Launching Australia’s newest theatre

A 2,200-capacity live music venue, a 2,000-seat theatre, an 850-seat banquet style hall – and one of the world’s biggest pop stars. Australia’s newest performance space was launching, and The Sydney Coliseum Theatre needed a PR campaign to match its colossal scale. The $100-million performance venue in Western Sydney opened in December 2019. The Sydney Coliseum Theatre is […]

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