Why professional athletes need media training

Why professional athletes need media training

The Gold Coast Commonwealth Games has begun – where the personal and sponsored brands of more than 6,600 athletes will be on show to an audience of millions. Companies pay big money in sports sponsorship – more than US $62.7 billion was invested globally last year alone. The intention? To increase sales off the publicity […]
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The do’s and dont’s of responding to journalists

The do’s and dont’s of responding to journalists

When a journalist calls requesting an interview about you or your company – what do you do? Chances are there is a moment or two of panic. For even the most experienced public speakers the idea of being interviewed can be terrifying but, refusing to speak to a journalist is never the answer. At best […]
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Bridging your way to a good interview

Bridging your way to a good interview

Are you prepared to answer the tricky questions? Don’t panic! The answer to having a good interview is to learn and use a very simple interview technique called bridging. How it works Most politicians and media trained executives you see can keep media interviews centred around their key messages. They can seamlessly transition from tough […]
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