SPEAKING THE MEDIA LINGO

Like most industries, the media has its own set of technical jargon that might seem like another language if you’re not in the know. How much tv media lingo do you know? A TV journo will arrive to work and head straight to see the COS. He or she sends them out in an SNG […]

WHY PROFESSIONAL ATHLETES NEED MEDIA TRAINING

The Gold Coast Commonwealth Games has begun – where the personal and sponsored brands of more than 6,600 athletes will be on show to an audience of millions. Companies pay big money in sports sponsorship – more than US $62.7 billion was invested globally last year alone. The intention? To increase sales off the publicity […]

THE DO’S AND DONT’S OF RESPONDING TO JOURNALISTS

When a journalist calls requesting an interview about you or your company – what do you do? Chances are there is a moment or two of panic. For even the most experienced public speakers the idea of being interviewed can be terrifying but, refusing to speak to a journalist is never the answer. At best […]

BRIDGING YOUR WAY TO A GOOD INTERVIEW

Are you prepared to answer the tricky questions? Don’t panic! The answer to having a good interview is to learn and use a very simple interview technique called bridging. Let me explain how it works. Most politicians and media trained executives you see can keep media interviews centered around their key messages. They can seamlessly transition […]

Page 3 of 31 23

Scroll