Digital | Adoni Media

How to stay proactive on social media platforms

Too often, businesses are on social media platforms but fail to keep it updated. With the increase in digital communication channels, social media management is essential and neglecting it can damage your brand and opportunity for new clients. Building a social media presence may seem daunting at first, but being proactive only takes a small […]

How to build a good brand reputation

Brand reputation management is arguably the most important aspect of any business, as it can make or break your company. Brand reputation is the sum of ideas and emotions that a consumer associates with a brand based on what is released by the brand itself, or a customer’s personal experiences with said brand. A positive […]

Social Media Crisis Management

Social media, whether we like it or not, is a tool that plays a vital role in communications. It allows news to spread faster than ever before, which in the event of a crisis is not always a positive thing. At Adoni Media, we use social media daily to enhance the reach of our clients […]

Communication in the digital age: How to handle a crisis

Crises can make or break an organisation by impacting a company’s reputation. That’s why, communication in the digital age is more important than ever. Since the introduction of social media, customers are more connected with businesses and brands than ever before and because of this powerful connection, clients and consumers expect companies to be more […]

Importance of hashtags in PR

Social media strategies are integral to creating successful public relations (PR) campaigns. The importance of hashtags as a social media tool can make or break a campaign. Instagram, Twitter and Facebook all use hashtags to group together content, attracts new audiences and encourage public engagement and participation. Our Communications Director Clare Christensen says hashtags are […]

Corporation communication and the impact of technology

The world of corporate communication harnesses technology to effectively spread a company’s message to stakeholders, both internal and external. In a world where nearly everybody has a smartphone and easy access to a computer or tablet, it’s easy to see how technology has impacted the way we communicate in the corporate world. The role of […]

Social Media Predictions for 2019

With the new year approaching, we’re expecting to see new trends and major changes to the social media landscape in 2019. So, let’s take a look in our crystal balls to see what 2019 might mean for social media: Brands will drop their extra accounts In 2019, it’s predicted we’ll see brands choose to target […]

From our interns: Nicola’s experience

Like all University students in this day and age, I knew I needed real experience in PR firms to get a job when I graduate. So, I began the hunt. Finding an internship is not easy. Competition for spots is high and I found many firms wanted interns that had interned at another company already. […]

Online reputation management

The internet and its role in everyday life has led to a major reinvention in the way businesses operate and market themselves, and online reputation management is no exception. Traditionally, reputation management referred to influencing and controlling an organisation’s or individual’s reputation. With the rise of the internet and social media, however, search results have […]

Advertising: How do retargeting advertisements work

We’ve all been there – you visited an online store and viewed a really nice jacket or pair of boots, then you quickly shut the browser after you found out the price. When you open your Facebook page or another internet tab, you find those items have followed you in the form of ads. This […]

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