With the new year approaching, we’re expecting to see new trends and major changes to the social media landscape in 2019. So, let’s take a look in our crystal balls to see what 2019 might mean for social media: Brands will drop their extra accounts In 2019, it’s predicted we’ll see brands choose to target […]

The internet and its role in everyday life has led to a major reinvention in the way businesses operate and market themselves, and online reputation management is no exception. Traditionally, reputation management referred to influencing and controlling an organisation’s or individual’s reputation. With the rise of the internet and social media, however, search results have […]

Social media has become embedded in everyday life. Everywhere you look, there will be someone that’s on social media or an organisation advertising for followers. Social media is a huge opportunity to reach out to different people, usually at a very low or no cost. It can boost your public profile. Knowing how to engage […]

Have you asked Siri, Cortana or Google the weather forecast for tomorrow? Has Facebook known the right friends to suggest as tags in your photos? Does Netflix recommend a list of films and TV shows that reflect your taste in genre? If you have, you have been tracked by Artificial Intelligence (AI). It is spreading […]

  CORPORATE VIDEOS used to be something companies would invest in only if the marketing budget allowed. Today, 87% of online marketers use video content as part of their corporate communications plans. Any marketing/PR agency will tell you that video is vital to a digital strategy that builds brand trust and audience engagement. Viewers spend billions […]

Confused when you speak to digital marketing experts? What if I told you it was designed to be that way. Digital is a complex world, which is forever changing by the minute. In a matter of days new key digital marketing phrases, terminologies, and ways to track, monitor, and increase sales are appearing and updating. […]