Digital | Adoni Media

What is Search Engine Marketing? (SEM)

Do you ever click through to the second or third page of Google results? We’re going to hazard a guess and say “not likely”. If that’s where your business is ranking, you need to grow your online visibility and one way is through SEM. What is SEM? It’s Search Engine Marketing. In this face-paced, technology-driven […]

The benefits of having social media in your PR strategy

An estimated 79% of Australians are active on social media and so there’s no denying the important role social platforms can play for your business. The benefits of having social media in your PR strategy are, therefore, enormous. A social media strategy that runs alongside a PR campaign can increase publicity opportunities and help connect […]

What is Search Engine Optimisation? (SEO)

Every second, more than 70,000 people search Google. With 75 per cent NEVER scrolling past the first page, you cannot afford to be ignored. Search Engine Optimisation (SEO) is the digital marketing tool to improve your ranking within search engines. The higher your SEO, the more likely you’ll appear on the first page of search […]

How to reach your audience through radio and online

Whether it be listeners turning in to radio, online or listening live through a stereo or an app, radio is a proven influential tool that reaches a wide audience. Radio remains a powerful medium, with 82% of Australians tuning in weekly to AM/FM/DAB+ radio over-the-air, online or via catch-up podcasts each week. Our Communications Director, […]

How to respond to bad reviews

Knowing how to respond to bad reviews is just as important, if not more important, than responding to positive reviews. Ignoring feedback implies you have little regard for your customers so why should they show brand loyalty if you are not interested and engaged in what they say. We know from research that before deciding on […]

How to ask for reviews to grow your business

Reviews matter with 93% of customers choosing a service based on feedback. So here is some tips on how to ask for reviews. Types of Reviews Quote Quote testimonials and reviews allow brands to share the voice of their loyal customers to help build brand trust. A quote testimonial and review can be displayed in […]

The impact of social distancing on businesses

We are living in unprecedented times for business amid the current COVID-19 outbreak, with social distancing restrictions impacting usual business operations and customers forced to stay at home. Many consumers are also tightening their purse strings with many jobs impacted by the health crisis. While the crisis might be affecting business as usual, there is an opportunity […]

How to maintain ‘Business As Usual’ while working from home

Are you working from home? For many of us, it’s the first time we’ve had to conduct our business from home and even those who have flexible working arrangements aren’t usually out of the office for such an extended period. The public relations professionals at Adoni Media have some tips to help you and your […]

Tips for doing a TV Skype interview

By: Leisa Goddard, Managing Director of Adoni Media Skype interviews are the new norm for TV but so many of them are just awful to watch. Normally as a business leader, professor, researcher, or politician, you have a journalist or cameraman advising you on where to stand and where to look. With Skype you are […]

2020 Social Media Business Trends

Understanding how to effectively use social media to target consumers is one of the most successful ways to grow your business in 2020. While every business and professional will have a different social media presence, there are a number of trends that all social media feeds should adopt for a more successful 2020. Develop Community […]

Page 1 of 512 3 4 5

Scroll